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Structural marketing innovation conflict analysis and support

100%

Szapiro T. , Matysiewicz J.

Control and Cybernetics

2001

tom Vol. 30, no 2

203-225

The aim of this analysis is to draw conclusions from the consideration of the transformation of Polish economy from a command to a market driven one on the basis of results from innovation theory. As the starting point it is assumed that welfare is related to market economy with a considerable number of private and privatised companies. It will be further explained that these companies have to be innovative so as to be successful. The most visible innovation is related to the introduction of marketing units in companies. This, however, implies coping with two generic types of marketing conflicts. The first one is the structural marketing conflict: it results from the internal conflicting objectives. The second one is the marketing implementation problem: it results from the resistance attitudes. The model describing structural conflicts is presented in the paper. It is explained hope the model allows the use of existing computer software to support managers.

Dorobek naukowy Leonida Hurwicza

80%

Szapiro T. , Karbownik K. , Koloch G.

tom 53

nr 02

Social Capital and Economic Development. Automated Generation of Research Hypotheses

80%

Wachol D. , Glowka A. , Szapiro. T.

Roczniki Kolegium Analiz Ekonomicznych

2007

tom 17

141-165

The relationship between social capital and economic development of European regions is investigated. Although relation under consideration appears not deterministic, the results remain in compliance with the theoretical conviction that countries with the high level of social capital are also characterized by the high level of production. Additionally, decision rules suggest the existence of relationship between quality of democracy and institutions and both - social capital and economic development. Variables describing the quality of government appeared in roots of the majority of the decision trees with social capital index as well as GDP.