This paper describes the role of small and medium-sized enteprises in Polish economy. It concentrates on problems with finding necessary sources of financing for their current activity and investment and the capabilities of obtaining such means in banks.
The article concentrates on a presentation of the core of the country image and the country-of-origin effect as well as the influence of these elements on the building of the competitive advantage of business entities on foreign markets. The attention is focused on the example of Poland and Polish companies. The author tries to find out whether the image of Poland, as it is perceived abroad, may be a potentially problematic element in the expansion of Polish enterprises onto foreign markets. It seems that “Polishness” constitutes a rather neutral element of the export offer on the European market; some Polish enterprises even noticed a positive influence of the associations related to Poland. The author also submits a thesis that this rather disadvantageous perception of Poland and Poles based on the stereotypes rooted in the past is gradually improving. Upon writing this article, the results of surveys prepared by Polish institutions and universities as well as the results of an unpublished survey carried out by the author were used. Empirical research entitled “Foreign Expansion of Polish Foodstuff, Cosmetic, and Apparel Branches on German, Czech, Russian, and Ukrainian Markets” was carried out in Poland in the mid-2012.
The need for facing up the competitors and the wish to build the competitive advantage on the market contribute to enterprises’ expansion abroad. The decision concerning geographical expansion may be caused by making advantage of chances which appear on foreign markets. Nevertheless, it can also happen that adverse conditions of the enterprise’s external environment make the presence in the host country difficult or even impossible. This situation can appear when the political risk occurs in the country of expansion. The purpose of this paper is to present the characteristics of the enterprises’ motives of expansion on foreign markets with particular emphasis on the nature and specificity of political risk. In order to illustrate this important problem, the author made a synthetic analysis of the business environment in Ukraine and Russia during the conflict in the East of Europe. In the paper two types of research methods were used: methods of data collection and methods of organising and processing information.
The article presents results of critical theoretical and empirical analysis of cooperation between Polish enterprises based on two models: made by T. Ozawa and M.E. Porter, and followed by market research concerning opportunities to support cooperation of Polish enterprises. Polish companies seem to opt for confrontation as the main market strategy, basing on the development of one company while worsening the position of rivals at the same time. The aim of this paper is to show possibilities in supporting Polish companies to build their capabilities, as well as identifying barriers, in transition from confrontation to cooperation. The article is divided into four parts. In the first part, the stages of development of economy and enterprises in Europe are defined with reference to T. Ozawa model. The analysis covers the internationally recognised innovation indicators with regard to cooperation aspects. In the second part, the authors analyse the essence and forms of cooperation between companies. The third part of the paper concentrates on the market research of the support means available for Polish enterprises. In conclusion, a brief summary of the main findings was given, concerning the opportunities and barriers of institutional approach towards cooperation between Polish enterprises. In the paper, two types of research methods were used: methods of data collection and methods of organizing and processing information, especially methods of systems, cause and logical analysis of institutional support.
The Maritime Silk Road of the 21st Century (MSR) is one of the two largest and most ambitious projects announced by Xi Jinping in 2013, under the current name, the Belt and Road Initiative. The main aim of this paper is to assess the opportunities and risks of the maritime portion of this project for EU countries. The authors would like to draw the attention of readers to the possible goals behind the MSR, especially now, when numerous doubts connected with the Chinese initiative have risen. The authors analyze the situation and the consequences of the MSR Initiative for European ports and shipping companies, as well as for other infrastructure and sectors connected with seaborne trade as a part of the blue economy. The MSR creates not only opportunities for developing a blue economy in EU countries, but also competitive risks. EU countries should keep in mind the growing importance of the blue economy for China (including marine industries, the exploitation of ocean resources, and services such as tourism and transport), especially since it already currently represents around 10% of Chinese GDP. It is also worth highlighting that the sea lanes of communication from China to Europe through the Malacca-Suez route are among the busiest in the world. Twenty-five percent of world trade passes through the Malacca Strait alone. This should convince EU countries to pay more attention to China’s activity at sea.
Aim/purpose – The main aim of the paper is to fill in the gap in the existing literature as well as to propose a set of specific family enterprises’ (FE) attributes concerning certain socioeconomic conditions in Poland. The objectives of the article are interrelated with two theses. H1 assumes that in current literature there is a little attention paid to the demand side of the market, particularly to the individual consumers (including young buyers) and their attitudes toward FEs. H2 indicates that the perception of Polish FEs changes considerably reflecting the international trends. Design/methodology/approach – The authors studied a consolidated profound review of recent international and Polish publications on FEs. The expert interviews and in-depth individual interviews were conducted. Both empirical studies brought a preliminary insight into overall consumer perception of the FEs in Poland. Findings – For several years Polish buyers have been dynamically changing their mindset, breaking the stereotype of FEs’ owners. Nowadays, tradition and quality are two attributes which are associated closely with Polish FEs. Customers indicate that FEs are trustworthy, responsible, solid and dependable. They also highlight the ethnocentric attitude toward these companies – Polishness. All these attributes are evidently appreciated. FEs are correlated with traditional industries and products, especially with groceries, cosmetics, clothes, shoes, jewelry, furniture, windows and doors. Research implications/limitations – The identity of FEs is not always communicated properly. Consumers often cannot ascertain a provenance of their offer as many FEs do not emphasize their family identity. Additionally, on the Polish market, consumers are occasionally misled considering the family ownership of a business. Originality/value/contribution – The studies indicate a set of attributes typical of Polish FEs underpinning their strong identity which should be explicitly conveyed to the public, with special regard to young consumers.
Previous research on family entrepreneurship has given relatively little consideration to the attitudes of consumers towards Family Enterprises (FEs). The aim of the article is to deepen our understanding of consumer behaviour towards FEs. The paper’s theoretical framework is based on two concepts: consumer ethnocentrism and commitment-trust theory in relationship marketing. The article employs a grounded-theory methodology, whose primary purpose is to develop theoretical underpinnings of consumer behaviour towards FEs. The paper is based on latent participant observation and individual in-depth interviews conducted in 2017. The findings indicate that FEs do not communicate their family identity explicitly and that consumers adopt ethnocentric attitudes towards FEs. Furthermore, young buyers should be treated as an important challenge for FEs. The article concludes by emphasizing implications for theory and business practice which are applicable beyond the Polish context.
PL
W dotychczasowych badaniach nad przedsiębiorczością rodzinną niewiele uwagi poświęcono nastawieniu konsumentów do przedsiębiorstw rodzinnych (FE). Celem artykułu jest przyczynienie się do zrozumienia zachowań konsumentów wobec tych podmiotów. Zastosowano dwie koncepcje teoretyczne: etnocentryzmu konsumenckiego i zaufania opartego na zaangażowaniu w marketingu relacji. Badania oparto na teorii ugruntowanej, by stworzyć ramy konceptualne dla studiów nad FE i ich klientami. W 2017 roku przeprowadzono obserwację uczestniczącą i indywidualne wywiady pogłębione. Studia te wykazały, iż FE nie komunikują otwarcie swej rodzinnej tożsamości, a konsumenci przejawiają postawy etnocentryczne wobec tych FE, które są im znane. Ponadto, poważne wyzwanie dla FE stanowią zachowania młodych konsumentów. Proponowana procedura ma charakter uniwersalny i może być traktowana jako pewne podejście badawcze w wymiarze międzynarodowym.
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TechnoPORTA. Intelligent, customized technological line for the automated production of technical doors - selected technical and economic indicators. The development and implementation of innovative production of technical doors in a pilot technological line made it possible to automate the production process. It became possible to manufacture doors with dimensions and weight significantly exceeding the current technological capabilities of the company. An additional benefit resulting from the implementation of the TechnoPORTA line is the improvement of technical and economic indicators related to the consumption of basic materials, additional materials and energy. It relates to annual savings of material in the production line, the unit consumption of electricity and the unit application of the adhesive during postforming.
PL
TechnoPORTA. Inteligentna, zindywidualizowana linia technologiczna do automatycznej produkcji skrzydeł drzwiowych – wybrane wskaźniki techniczne i ekonomiczne. Opracowanie i wdrożenie innowacyjnej produkcji drzwi przemysłowych w pilotażowej linii technologicznej było możliwe dzięki automatyzacji procesu produkcyjnego. Stało się możliwe wykonanie drzwi o wymiarach i wadze znacznie przekraczających dotychczasowe możliwości technologiczne firmy. Dodatkową korzyścią z wdrożenia linii TechnoPORTA jest poprawa wskaźników techniczno-ekonomicznych związanych ze zużyciem zarówno materiałów podstawowych, materiałów dodatkowych jak i energii. Dotyczy to rocznych oszczędności materiałowych w linii produkcyjnej, jednostkowego zużycia energii elektrycznej oraz jednostkowego naniesienia kleju przy postformingu.
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