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2 Muzeológia a kultúrne dedičstvo

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ANALYSIS OF VISITOR EXPERIENCE IN HUNGARIAN MUSEUM CONTEXT USING THE PLS-SEM ALGORITHM

100%

Jászberényi M. , Ginovszky-Bodnár D.

nr 4

43 – 71

This article analyses the museum visitor experience through a quantitative questionnaire carried out at the Almásy Mansion Visitor’s Centre in Gyula, Hungary, using the PLS-SEM (partial least squares structural equation modeling) algorithm. The authors analysed the escapism dimension of Pine and Gilmore’s 4E model, suggesting refinement of the model in the context of museums. The aim of the research was to obtain a better understanding of the concepts of escapism, active involvement (as a key concept in the museum context), and how to set up a better measurement model of visitor experience. As a result this research, the authors were able to establish two valid models to examine the experience dimensions of the enhanced model and the components of the active involvement experience dimension.

FAMILY-FRIENDLY MUSEUM: MUSEUMS THROUGH THE EYES OF FAMILIES

80%

Ásványi K. , Fehér Z. , Jászberényi M.

nr 1

21 – 40

According to studies on family leisure time, positive experiences with family members are the most important motivation factor for family leisure activities. In their traditional role, museums are cultural mediators, sources of information and research. However, as the needs of consumers with regards to museums are changing, institutions should instead focus on the opportunity to participate, learn and experience. The aim of our study is to identify key elements that make a museum family friendly and to define criteria for this designation. The framework was constructed based on the analysis of in-depth interviews with families with constructive grounded theory. The study’s findings highlight the need for museums to pay attention to families not only during their visit but also in the preparation and follow-up phases. The managerial implications for museums that would like to be family-friendly are discussed and solutions proposed.