Płock is located on the Vistula River and has valuable cultural resources that dateback to the Middle Ages. In the evaluation 46% of the residents regarded it as attractive tourist city, but as many as 28% had opposite view. Almost the half regarded hotel-catering net was assessed as good. However the road infrastructure was graded poor. Płock is not exploiting all the advantages of its location. Also a well-thought-aut tourism development strategy and people involved in extending the tourism offer.