Wyniki wyszukiwania - Biblioteka Nauki

1

Dezinternacjonalizacja — wyzwanie dla teorii marketingu międzynarodowego?

100%

Trąpczyński P.

Marketing i Rynek

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2013

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tom 20

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nr 9

2-9

PL

W badaniach poświęconych zachowaniom przedsiębiorstw w procesie internacjonalizacji próbowano wyjaśnić motywy wyboru form działalności zagranicznej, rynków docelowych i strategii rozwoju w krajach goszczących, skupiając się jednak w większości na wzroście zaangażowania zasobów przedsiębiorstwa poza rynkiem macierzystym. W praktyce gospodarczej elastyczność operacyjna przedsiębiorstwa wymaga działań adaptacyjnych, wskutek których konieczne może się okazać ograniczenie lub zakończenie działalności zagranicznej. Celem artykułu jest przedstawienie możliwych form dezinternacjonalizacji, jej przyczyn i konsekwencji dla przedsiębiorstwa, jak również odpowiedź na pytanie, czy istniejąca teoria marketingu międzynarodowego jest w stanie wyjaśnić to zjawisko, czy też wymaga rozszerzeń.

EN

Research on firm behaviour in the internationalisation has attempted to explain the determinants of entry mode choice, foreign market selection and market development strategy in host countries, mostly remaining focused on increasing commitments to foreign markets. However, the operational flexibility may require companies to undertake strategy adaptations, possibly resulting a limitation or termination of foreign operations. The main objective of this article is to present the possible forms of de-internationalisation, its underlying reasons and outcomes for a company. Further, it is to be discussed whether extant international marketing theory is capable of explaining this phenomenon or requires further adaptations.

2

Determinants of Foreign Direct Investment Performance – a Critical Literature Review

100%

Trąpczyński P.

Oeconomia Copernicana

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2013

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nr 2

117-132

EN

Foreign direct investment (FDI), its motives, modes and location choice constitute key subjects in theory and research in international business, due to their long-term consequences for firm competitiveness. The determinants of results achieved in foreign markets can therefore be described as a fundamental research area, which specifically includes studies on FDI performance. In spite of its long tradition and methodical advancement, extant research show numerous inconsist-encies and ambiguous findings. In both international and Polish literature, no complex summary of extant knowledge on FDI performance determinants can be found, which would allow for the consolidation and evaluation of earlier findings. The aim of this paper is to present the findings of a structured review of 95 studies on performance of foreign subsidiaries. Within extant studies, four main research streams were identified, focusing on FDI mode choice, resource determinants on a firm and subsidiary level, host-country characteristics and corporate strategy. Previous research has not adequately considered the role of expansion motives for evaluating FDI performance. Future studies should also to a greater extent account for a differentiated role of firm resources, particularly various types of international experience, as applied in host countries at different levels of economic and institutional development. Moreover, a more holistic FDI performance analysis requires a simultaneous consideration of financial and non-financial dimensions of a foreign subsidiary's competitive position. Based on the outcomes of the present review, areas for further studies have been proposed, especially as regards the context of outward FDI, increasingly undertaken by Polish companies, and its specific character.

3

Is internationalisation beneficial for novice internationalisers? The performance effects of firm-specific advantages, internationalisation degree and firm size revisited

63%

Barłożewski K. , Trąpczyński P.

Oeconomia Copernicana

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2021

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tom 12

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nr 1

53-75

EN

Research background: Research on the performance outcomes of different forms of internationalisation has attracted significant attention due to its theoretical and practical relevance. Still, the related findings have remained conflicting. Scholars have argued that companies need to possess or acquire firm-specific advantages (FSAs) to succeed internationalisation. However, a significant part of International Business (IB) research has treated FSAs as enablers of internationalisation, while some have argued that internationalisation in itself only helps firms translate the possessed resources into performance. Purpose of the article: The objective of this study, which is based on the resource-based view (RBV), is to explore the moderating effect of internationalisation on the relationship between FSAs and performance, considering internationalisation degree and firm size as boundary conditions for that relationship. Methods: We carry out statistical analyses on a longitudinal dataset containing 304 novice internationalisers from the post-transition economy of Poland and a total of 1167 firm-year observations. Thereby, we compare SMEs with large firms. Findings & value added: We find that while FSAs do positively affect firm performance, this relationship becomes weaker for higher levels of internationalisation. However, the negative moderating effect of the internationalisation degree becomes weaker for larger novice internationalisers, which are more able to handle the complexity of managing foreign operations.

4

Fostering A Multi-level Approach to Entrepreneurial Pedagogy: The German Experience

63%

Łuczak-Trąpczyńska M. , Trąpczyński P.

Horyzonty Wychowania

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2017

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tom 16

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nr 37

129-146

EN

RESEARCH OBJECTIVE: The aim of this paper is to analyse the case of entrepreneurial pedagogy in Germany at the level of primary and secondary education and to identify good practices in the development of entrepreneurship skills of pupils. THE RESEARCH PROBLEM AND METHODS: The paper uses a systematic review of literature with relation to entrepreneurial education, as well as the German literature of the topic, in order to descend to the analysis of secondary data related to the German education system and its usage of entrepreneurial pedagogy. THE PROCESS OF ARGUMENTATION: In the first part, the paper clarifies the notion of entrepreneurial pedagogy and introduces modern didactic approaches, particularly process-oriented teaching. Subsequently, the German case is used to analyse how entrepreneurial pedagogy can be implemented at different interrelated levels. In the recommendation section, the success factors of the implementation of such an approach are discussed. The paper ends with some concluding remarks. RESEARCH RESULTS: The analysis of entrepreneurial pedagogy in German literature and practice highlights the relevance of an interplay of solutions at different levels: the level of the state (or, in the case of decentralised educational systems like the German one, at the regional level), the level of school initiative, as well as the individual level of educators who are in charge of implementing entrepreneurial teaching methods. CONCLUSIONS, INNOVATIONS AND RECOMMENDATIONS: According to the concept of process-oriented didactics presented in this paper, the aspect of making mistakes is an important engine of learning, as well as teaching itself. However, it can be observed in Germany that in teaching reality more attention is devoted to the errors themselves than to the tolerance of errors, according to the principle that the teacher does not commit mistakes. Hence, this issue should be raised in appropriate teacher training. The German experience can be a starting point for discussion related to other countries, as well.

5

The Determinants of Location Choice in the Internationanalization Process of Polish Companies: a Qualitative Study

51%

Gorynia M. , Nowak J. , Trąpczyński P. , Wolniak R.

Journal of Economics and Management

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2013

|

tom 14

61-75

EN

The internationalization of Polish companies via equity entry modes is still a phenomenon limited in scope, especially when compared to that occurring in developed countries, however showing a clear upward trend. Within this research framework the following paper presents the results of a qualitative study devoted to the geographical patterns of foreign expansion of Polish companies. The theoretical analysis, based on the eclectic (OLI) paradigm of international production, the internationalization process model and the Strategy Tripod, is focused simultaneously on the determinants of location choice related to host country and firm characteristics. Case study results indicate that host country choice is related to the investment motives. Moreover, the role of location choice criteria depends on the host country level of development.

6

The Impact of the Global Economic Crisis on the Performance of Industries and Firms in Poland. Does Internationalisation Matter?

45%

Gorynia M. , Jankowska B. , Mroczek-Dąbrowska K. , Trąpczyński P. , Dzikowska M.

Acta Universitatis Lodziensis. Folia Oeconomica

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2018

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tom 4

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nr 336

23-42

PL

W prezentowanym artykule autorzy podejmują próbę odpowiedzi na pytanie, na ile poszczególne branże polskiego przemysłu przetwórczego oraz przedsiębiorstwa reprezentujące te branże doświadczyły negatywnych następstw globalnego kryzysu gospodarczego. Sformułowano propozycję badawczą, z której wynika, że przedsiębiorstwa otwarte na współpracę zagraniczną (zarówno eksport, jak i import) były bardziej narażone na oddziaływanie turbulencji gospodarczych niż firmy skupione na rynku krajowym. Rezultatem przeprowadzonych studiów jest ranking 24 branż polskiego przemysłu przetwórczego, pokazujący, które z nich najbardziej ucierpiały w następstwie globalnego kryzysu gospodarczego. Natomiast wyniki badań pierwotnych, przeprowadzonych metodą wywiadów telefonicznych (CATI) wśród 701 firm aktywnych w branżach ujętych w rankingu, prezentują, jak kształtowała się pozycja konkurencyjna tych firm w zależności od stopnia ich umiędzynarodowienia w okresie globalnego kryzysu gospodarczego. W artykule podjęto próbę przedstawienia oddziaływania globalnego kryzysu gospodarczego zarówno na branże (perspektywa mezoekonomiczna), jak i na pojedyncze firmy (perspektywa mikroekonomiczna).

EN

The global economic crisis has significantly altered the landscape of contemporary business markets worldwide. This article aims to verify how severely the economic crisis affected Polish industries and changed the competitive position of Polish companies. The authors put forward a research proposition which states that companies open to foreign cooperation (both exports and imports) were more likely to suffer from economic disturbances than companies that were domestically focused. The outcomes of the study are twofold. First, 24 manufacturing industries were ranked to check which of them suffered the most and the least as the result of the economic crisis. Secondly, using the CATI method 701 companies operating in the above‑mentioned industries were surveyed. The analysis details how the competitive position of these companies was shaped depending on their degree of internationalisation. The obtained results were afterwards compared with a previously conducted literature review, and the article attempts to present the impact of the global economic crisis on both industries (mesoeconomic perspective) and individual companies (microeconomic perspective).