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2 Acta Universitatis Lodziensis. Folia Oeconomica

2 2004

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Nowe technologie informatyczne w usługach i komunikacji marketingowej

100%

Koniorczyk G. , Sztangret I. , Akademia Ekonomiczna w Katowicach K. P. R. i. Z. M.

Acta Universitatis Lodziensis. Folia Oeconomica

2004

tom 179 cz. 1

The information technology has had an important influence on marketing communication system. The way of communication by interaction will be more desired by market, in a nearest future. The enterprises have chance to enrich the way of contact with a client, a staff and a co-operator, by a new individual form of interactions. This is more effective than previous method of communication. The technology has changed the way of providing services and communication, but it hasn't diminished the client needs. It has developed them.

Marketing we współczesnych procesach tworzenia i dostarczania wartości klientom

100%

Szymura-Tyc M. , Akademia Ekonomiczna w Katowicach K. P. R. i. Z. M.

Acta Universitatis Lodziensis. Folia Oeconomica

2004

tom 179 cz. 1

Marketing as a management and social process is responsible for creating and delivering value to customers. The value creating processes are strongly influenced by the New Economy conditions. Therefore marketing role in the value creating processes is changing. It integrates the value creating activities of partners in the value net. Marketing competencies become responsible for creating competitive advantage of enterprises and their networks in the New Economy conditions.