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2 Studia Ekonomiczne

2 2014

2 Janeczek U.

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Ethical Aspects of Marketing Communication in New Media

100%

Janeczek U.

Studia Ekonomiczne

2014

tom 205

120-132

The article deals with ethical aspects of marketing communication in new media. Differences between communication tools that are used in traditional and virtual marketing with reference to a consumer are presented. Bad practices in marketing communication in new media are demonstrated along with some attempts at creating relevant standards of behaviours.

Koncepcja społecznej odpowiedzialności biznesu a marketing relacji

100%

Janeczek U.

Studia Ekonomiczne

2014

tom 182

30-41

Purpose of this article was to analyze the social responsibility in business in context of interdependence with relationship marketing. Based on domestic and foreign literature showing the nature of the action taken by company to provide support to social and fill, same, obligations arising out of a sense of social responsibility. Attention was drawn to the category of social initiatives in the CSR, with particular emphasis on forms of activities included in the marketing domain. As a result of investigation of the interaction of CSR and marketing relationship, recognizes the role of relationship marketing in shaping the level client-company-society-environment as very important and multidimensional.