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EN
This paper is concerned with the lexis belonging to the semantic field of rehabilitacja ‘rehabilitation’. It discusses the distinction between rehabilitacja ‘rehabilitation’ and fizjoterapia ‘physiotherapy’, and defines the two lexemes in order to establish the specific properties of the semantic field under analysis. The discussion refers to the findings of other researchers of chrematonymy, who consider this area of onomastics to be a cultural and linguistic phenomenon. Such theoretical background enables me to propose a three-part model of the chrematonym of an economic activity of a natural person on the basis of the names of rehabilitation/physiotherapy rooms. A detailed analysis of the analysed examples is presented in the second part of the paper.
EN
This paper offers an analysis of chrematonyms connected with the area of rehabilitation/physiotherapy, as represented by the names of non-public rehabilitation/physiotherapy rooms in Białystok. It discusses the structure of anthroponyms as distinct components of the names, the structure and semantics of their identifying parts, as well as the structure and semantics of the firmonyms proper. I discuss the variants and the structure of the chrematonyms, paying particular attention to the semantically hypertrophic names. I also present the role of non-semantic elements in the names of the firms. The analysis demonstrates that the chrematonyms connected with the area of rehabilitation/physiotherapy form a heterogenous group of onyms; they reflect the varied nature of the profession, the current lifestyle trends, as well as the current epidemiological and demographic tendencies.
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Content available remote Klejnot na szyi kobiety. o nazwach damskich perfum
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nr 12
215-224
EN
Experiential linguistics, which is focused on the description of sensual sensations, has emerged from cognitive sciences. The author undertakes the issue of verbalized smells, that is the names of perfume, by the author’s choice – the female ones. The discussed examples of perfume naming show the attempts of smell narrativization by applying names conveying great semantic and metaphorical (mini-metaphors) capacity that evoke “Proust effect”. As a exponent of the content richness, we may treat sensual synesthesia and imagery (cultural constructs, floral and geographical names, names connected with the cinema, entertainment, lifestyle, dissemination of a certain brand’s style, abstracts yielding to aestheticization, names connected with altered states of consciousness, names poetizing and additionally defining the image of a woman). The proposed categories of names allow to distract from their symbolic layers the most frequent connotations, due to which the name becomes a germ by (self)narration each time updated by a female user.
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tom 42
43-63
EN
In this article, the author discusses the names of veterinary clinics (animal treatment facilities). The research material, including 339 names, was obtained from the “Register of veterinary practices as of 17.12.2021”, kept by the North-Eastern Veterinary Chamber, which supervises the veterinary profession in the Podlaskie Voivodeship. 164 proper firmonyms were excerpted from it, characterized in terms of structure and semantics, and assigned to the semantic fields: biosphere, anthroposphere, (veterinary) medicine, and services. Non-semantic elements of firmonyms were analysed as well. The conclusions show that the owners of veterinary practices have high onomastics competence,  which allows them to invent semantically creative names for their companies, but are not as innovative in the field of graphic design. Most of them invoke positive emotional attitudes, which reflects the high position of animals in modern culture. The material acquired reveals further research perspectives and leads to the conclusion that onomastic data may become an interesting complement to animal studies, an interdisciplinary field of humanities and social studies research. Considering the fact that so far the names of veterinary clinics were are not included in linguistic reflection, this work is a preliminary effort in this field.
PL
Artykuł poświęcony jest nazwom zakładów leczniczych dla zwierząt (ZLZ). Materiał badawczy, obejmujący 339 nazw, pozyskano z „Rejestru zakładów leczniczych wg stanu 17.12.2021” Północno-Wschodniej Izby Lekarsko-Weterynaryjnej. Wyekscerpowano z niego 164 firmonimy właściwe, które scharakteryzowano pod względem struktury i semantyki oraz przyporządkowano do pól znaczeniowych: biosfera, antroposfera, medycyna, usługi. Analizie poddano niesemantyczne elementy firmonimów. W świetle analizowanego materiału można stwierdzić, że właściciele ZLZ dysponują dużą inwencją onimiczną, która pozwala im wybierać nazwy kreatywne semantycznie, ale marginalnie innowacyjne pod względem graficznych walorów zapisu. W wielu z nich wybrzmiewa pozytywne nacechowanie emocjonalne, co odzwierciedla miejsce zwierząt we spółczesnej kulturze. W tym zakresie badania onomastyczne mogą stać się interesującym uzupełnieniem interdyscyplinarnego pola badań humanistyczno-społecznych, które obecnie wyznaczają animal studies.Biorąc pod uwagę to, że nazwy zakładów lecznictwa dla zwierząt nie znalazły się w kręgu językoznawczego namysłu, praca ta jest rekonesansem na tym polu.  
EN
This article, based on the material from the book Still Alice (Polish: Motyl) by Lisa Genova, discusses metaphors connected with the picture of Alzheimer’s Disease, experience and impressions of being sick, the way of thinking about the disease, its symptoms and being in the role of a patient. I analyse what is the purpose of such conceptualisations (familiarisation, disenchantment, education) and how they fit into everyday individual and social experiences. The background for my considerations is a metaphorical perspective at a disease in the culture and in works that serve as canons for contemporary humanities (Virginia Woolf, Susan Sontag, Georg Lakoff and Mark Johnson).
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