The main aim of the study was to critically overview available data and literature sources on interconnection between applied behavioral economics and consumer choice and to formulate ways of application of behavior principles while implementing sustainable development approaches in alternative energy sector. The models used in behavior economics were explored, similarities and differences were defined and ways for using models in the research were proposed. The analyses show that applied behavior principles can shape and change the consumer choice. The brief sociological survey in selected regions of Ukraine, the Czech Republic and Germany was accomplished and permitted to determine the first insights into behavioral factors and motivation of individuals. Results will be transferred into improvements in economic appraisal of alternative energy and strengthening the new insights in policy evaluation.
The military sites polluted by heavy metals, oil and degraded organic products constantly pose health risks and negatively affect soil, water resources and biodiversity. The prospective approach for sustainable land management of these localities is a green technology based on phytoremediation combined with the production of biomass that allows to restore marginal land to the agricultural or urban land bank and to obtain profits from processed bioproducts. The main goal of this paper is to present the results on using the second generation biofuel crop Miscanthusxgiganteus for the revitalization of the former military sites in Ukraine, the Czech Republic and the US using such an approach. The results of laboratory experiments and two years’ field research proved the prospects of the phytotechnology and calls for further investigation related to economic value chain and behaviour aspects.
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