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EN
The first part of the study presents the results of research in the natural values of Podlaskie region. It shows the characteristics of tourism and recreation forms, which are preferred on environmentally valuable areas. In the second part of the article the author proposes a strategy model for the development of nature tourism, ecotourism, green therapy and recreation. The model describes the strategy steps, stating proposals for specific provisions that take into account the specificity of these forms of tourism and recreation. The final part indicates major benefits that come from the creation and implementation of strategies aimed at exploiting the potential of the natural region.
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EN
In development of tourism, the key nature areas are the invaluable elements and therefore they deserve special care and concern on the part of tourists as well as organizers of tourism. In the article, several tourist products are analyzed, with particular focus on those which, because of their character and the range of occurrence, develop in the areas of high biodiversity. Furthermore, the article characterizes areas of natural value, assuming that apart from the ecological functions, they should fulfill social and economic functions such as the satisfaction of aesthetical, spiritual, healing, scientific as well as recreational needs of people. In order to prevent the degradation of these areas and to preserve them for future generations, it is indispensable to conduct sustainable tourist management. The analysis of the conditions of development of tourist products in the areas of natural value proves, (hat the necessary management of the process is conducted in the proper order, paying special attention to the stages the of the basic phase, which influences most creating the product on both the domestic and the foreign tourist market.
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