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1 Perspectives of Innovations, Economics and Business

1 2010

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Technology roadmapping in Hungary: Some practical observations

100%

Pataki B. , Szalkai Z. , Biro-Szigeti S.

nr 2

20-23

Technology roadmapping (TRM) is a technique for exploring the evolution of markets, products, technologies, and their linkages. During our Hungarian TRM-applications we found important a clear business need; senior level ownership; effective communication; information and knowledge sharing; spending considerable time at the beginning; preferring less frequent but longer workshops than more frequent shorter ones; involving all related functions, active participation of senior managers; having a TRM-champion inside the company; a case-study-based training to teach TRM; and calling TRM a different name at the beginning.