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1 Issues of Business and Law

1 2011

1 Lisinskaitė I.

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Application of Protection against Unfair Competition in the Presence of the Likelihood of Confusion of Trade Marks and Company Names

100%

Lisinskaitė I.

Issues of Business and Law

2011

tom 3

134-144

Legal protection against unfair competition in the event of using identical or similar trade marks and company names, when their use may mislead consumers, is a necessary legislative measure in order to ensure effective business competition and consumers' economic benefit. This article analyses the theoretical and practical issues of legal protection against unfair competition relating to the confusing use of trade marks and company names. The issues address the requirements for signs within the scope of protection, an analysis of the likelihood of confusion and evaluation criteria and circumstances.