Use Function and its Technical Debt as the Foundation for Modeling Innovative Products

• Autorzy: Paweł Filipowicz
• Języki publikacji: EN

Abstrakty

EN

Aim: Conceptualization of innovative product model as the set of use functions and its application in company offer portfolio strategy determination Design / Research methods: Analysis of product use functions formulated with the application of technical debt and customer perceived value notions, theory review and designation of new theoretic model making possible measuring the effectiveness of new technology use in product designing Conclusions / findings: The development of a pro-innovative company needs changes in the conceptualization of management processes. This affects not only company growth characteristic but also product strategy modeling and its possible operationalization. Currently, company innovativeness is supported by the application of new technologies - those from the perspective of the company future, requires new market advantage drivers such as customer value and technical debt of new developed products. Its application in company product portfolio configuration process permits not only to develop company innovations development model but also its parameterization, on condition that the product is considered as a sum of its use functions. The proposed approach toward the company new product offer formulation enables the deciders to optimal technology choice realization and thus rationalizing the innovative technology based new product development process. Originality / value of the article: Use function as the base for new product modeling approach thus elaboration and operationalization of new technology based company products portfolio development model with application of G. Moore curve. Implication of the research: The elaborated model may contribute to the formalization of management tools useful for innovation process measures, providing also promising perspectives for the quantification of value creation based approach in company management. (original abstract)

Słowa kluczowe

PL

Innowacyjność produktu; Nowe technologie

EN

Product innovation; High-tech

• Czasopismo: Central and Eastern European Journal of Management and Economics
• Rocznik: 2018
• Tom: 6
• Numer: nr 1
• Strony: 9-20

Twórcy

autor

Paweł Filipowicz

• AGH University of Science and Technology Kraków, Poland

Bibliografia

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Identyfikatory

DOI

10.29015/ceejme.593