Subsidiaries' dual embeddedness and innovation-related competitive advantage

• Autorzy: Tomasz Gołębiowski , Małgorzata S. Lewandowska , Małgorzata Rószkiewicz

Warianty tytułu

Dualne zakorzenienie filii zagranicznych a przewaga konkurencyjna wynikająca z innowacji

• Języki publikacji: PL

Abstrakty

Zagraniczne spółki zależne (filie zagraniczne) angażują się w dwa rodzaje współpracy: współpracę wewnętrzną (korporacyjną: z firmą matką oraz innymi filiami córkami) i współpracę zewnętrzną (międzyorganizacyjną). Opierając się na koncepcji "dualnego zakorzenienia", niniejszy artykuł proponuje model wyjaśniający rolę relacji wewnętrznych i zewnętrznych w budowaniu przewagi konkurencyjnej wynikającej z innowacji. W opracowaniu opisano wyniki analizy ścieżek, wykonanej przy wykorzystaniu danych z kwestionariusza Community Innovation Survey 2010-2012 na próbie przedsiębiorstw - członków grup kapitałowych z 10 państw UE, w większości krajów Europy Środkowo-Wschodniej. Wyniki pokazują pozytywny wpływ podwójnego zakorzenienia na innowacyjność filii zagranicznych, prowadzącego do budowania przewagi konkurencyjnej opartej zarówno na kosztach, jak również wyróżnianiu się. Wiedza pozyskiwana z zewnątrz jest mediatorem związku między relacjami wewnątrz korporacji a budowaną przewagą konkurencyjną. Relacje zewnętrzne i wewnętrzne nie wykluczają się nawzajem, wręcz przeciwnie - jeśli występują jednocześnie, wzmacnia to ich wpływ na innowacyjność. Integracja wewnętrzna odgrywa decydującą rolę w budowaniu przewagi konkurencyjnej wynikającej z innowacji nakierowanej na obniżanie kosztów, podczas gdy relacje zewnętrzne mają większy wpływ na przewagę konkurencyjną wynikającą z różnicowania. Kierownictwo przedsiębiorstw powinno więc promować oba typy relacji, uwzględniając ich odrębne role w procesie budowania przewagi konkurencyjnej.(abstrakt oryginalny)

EN

The foreign subsidiaries of multinational enterprises are involved in two types of networks: an internal (corporate) network within the company including the headquarters and sister subsidiaries, and an external (inter-organizational) network of cooperating partners. Based on the concept of "dual embeddedness," this paper proposes a model explaining the role of internal and external relationships in developing innovation-related competitive advantages. A path analysis was conducted based on data from the Community Innovation Survey's 2010-2012 sample of enterprises - members of capital groups from 10 EU member states, mostly CEE (post-transition countries). The results show the positive influence of dual embeddedness on subsidiaries' innovation, leading to competitive advantages based on cost and on differentiation. A mediating role for external knowledge in the link of internal integration and competitive advantage is posited. External and internal relationships are not mutually exclusive; on the contrary, together they reinforce each other's impact on innovation performance. Internal integration plays a decisive role in building innovation-related competitive advantages based on cost, whereas external relationships have stronger influence on differentiation-based advantages. Therefore, the management of such firms should promote both types of relationships, considering their distinct roles in the process of building competitive advantages.(original abstract)

Słowa kluczowe

PL

Przewaga konkurencyjna

EN

Competitive advantage

• Czasopismo: Gospodarka Narodowa
• Rocznik: 2019
• Numer: nr 3
• Strony: 5-30

Twórcy

autor

Tomasz Gołębiowski

• Warsaw School of Economics

autor

Małgorzata S. Lewandowska

• Warsaw School of Economics

autor

Małgorzata Rószkiewicz

• Warsaw School of Economics

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Identyfikatory

DOI

10.33119/GN/111470