Snakeskin jacket. O medializacji gospodarki

• Autorzy: Dominik Lewiński

Warianty tytułu

EN

Snakeskin jacket. On the mediatisation of the economy

• Języki publikacji: PL

Abstrakty

EN

The article is an attempt to explain the phenomenon of consumerism in a systemic-constructivist theoretical perspective. The assumption is that “consumerism” is a semantic correlate of the mediatisation of the economy and has emerged through co-evolution, interpenetration between the economic system and the mass media system. Communication processes that have conditioned and determined the emergence and development of consumerism are: the process of individualisation and the related process of diversification of intimate communication (love, friendship). The notion of brand is a generalised symbolic medium for the networking mentioned above: the brand contains economy, media, individualisation and society components.

• Wydawca: Wydawnictwo Uniwersytetu Wroclawskiego
• Czasopismo: Dziennikarstwo i Media
• Rocznik: 2013
• Tom: 4
• Strony: 17 - 31

Twórcy

autor

Dominik Lewiński

• Uniwersytet Wrocławski