The Level and Determinants of Organizational and Marketing Innovativeness in Industrial Enterprises Functioning in the Polish Market on the Basis of Data for the Years 2010-21-2012

• Autorzy: Krzysztof Lobos , Miroslawa Szewczyk
• Języki publikacji: EN

Abstrakty

EN

The main aim of the article is to present a recognition of the factors in uencing the innovative activity (organizational and marketing) of industrial enterprises in Poland. It was decided to specify 5 potential variables explaining innovative activity of enterprises. Multiple regression was used to test the significance of factors. The results show that the share of micro companies in the given division of manufacturing turned out to be a significant factor in determining the level of activity in the scope of marketing-related innovativeness. Companies owned by foreign subjects display higher activity in the sphere of innovative activity. The share of bank credits in short-term liabilities turns out to be a serious barrier to implementation of organizational innovations.

Słowa kluczowe

EN

organizational innovativeness; marketing innovativeness; enterprises; Poland

• Wydawca: The Institute of Technology and Business in České Budějovice, Czech Republic
• Czasopismo: Littera Scripta
• Rocznik: 2014
• Tom: 2
• Strony: 21-33

Daty

wydano

2014-12-19

Twórcy

autor

Krzysztof Lobos

• Wroclaw School of Banking,

autor

Miroslawa Szewczyk

• Opole University of Technology,