Методология и базовые процедуры идентификации интенсивности рыночной конкуренции

• Autorzy: Kataev Andrey

Warianty tytułu

EN

The methodology and basic procedures of identification of the market competition intensity

• Języki publikacji: RU

Abstrakty

RU

В статье раскрыто содержание фундаментальной для маркетинга категории «конкуренция» и идентифицированы ее видовые характеристики. Детально описаны основные методические процедуры оценки интенсивности конкуренции, базирующиеся на использовании показателей рыночной концентрации.

EN

The article presents the content of the fundamental marketing category «competition» and identifies its specific characteristics. It describes in detail the basic methodological procedures of competition intensity evaluation, which are based on the use of market concentration indexes.

Słowa kluczowe

EN

competition; marketing research of competition; competition intensity; market concentration indexes; standard index of market concentration; Herfindahl-Hirschman Index

RU

конкуренция; маркетинговые исследования конкуренции; интенсивность конкуренции; показатели рыночной концентрации; стандартный показатель рыночной концентрации; индекс Херфиндаля-Хиршмана

• Wydawca: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
• Czasopismo: Path of Science
• Rocznik: 2015
• Tom: 1
• Numer: 2-3
• Strony: 2.1-2.20

Daty

wydano

2015-10-31

Twórcy

autor

Kataev Andrey

Bibliografia

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Identyfikatory

URI

http://pathofscience.org/index.php/ps/article/view/13