The Role of the Balanced Scorecard in Adopting and Implementing Business Strategy

• Autorzy: Penc-Pietrzak I.
• Języki publikacji: PL

Abstrakty

EN

The balanced scorecard is a management system that enables organisations to clarify their vision and strategy in order to translate them into action. It provides feedback for both the internal business processes and external outcomes in order to improve strategic performance and results. The balanced scorecard suggests that we view the organisation from four perspectives: financial, customer oriented, business process and learning and growth. It also helps in determining features that help measure progress in achieving strategic goals. Balanced Scorecard is helpful and therefore it should be recommended organisations.

Słowa kluczowe

EN

BALANCED SCORECARD

• Wydawca: Spółdzielczy Instytut Naukowy G. Bierecki sp.j.
• Czasopismo: Pieniądze i Więź
• Rocznik: 2007
• Tom: 10
• Numer: 2(35)
• Strony: 50-60
• Rodzaj publikacji: ARTICLE

Twórcy

autor

Penc-Pietrzak I.

• I. Penc-Pietrzak, Politechnika Lódzka, Katedra Zarzadzania, ul. Piotrkowska 266, 90-361 Lódz, Poland

Identyfikatory

CEJSH db identifier

08PLAAAA04839200