Czasopismo
Tytuł artykułu
Autorzy
Wybrane pełne teksty z tego czasopisma
Warianty tytułu
Języki publikacji
Abstrakty
Aims and expectations towards advertisement of advertising donors and receivers seem to be completely different. But positions between sponsors, advertisement's creators and consumers could and ought to be approachable. It could bring reciprocal benefit and is required by the market. The evaluation of advertisement could perform a big role in the dialog between donors and receivers of advertisement and contributing to creation and realization of advertisement's aims concentrate not only on advertising effectiveness and efficiency but on needs and expectations of advertisement's receivers and still growing requirements in the matter of ethics and advertising social responsibility, too.
Czasopismo
Rocznik
Tom
Numer
Strony
6-10
Opis fizyczny
Rodzaj publikacji
ARTICLE
Twórcy
autor
- Anita Labus, Bielska Wyzsza Szkola im. J. Tyszkiewicza, al. Armii Krajowej 220, 43-316 Bielsko-Biala, Poland
Bibliografia
Typ dokumentu
Bibliografia
Identyfikatory
CEJSH db identifier
10PLAAAA08172
Identyfikator YADDA
bwmeta1.element.309a7e8d-3c51-30fe-ad78-35227a34f3ca