Building a Cultural Superpower: The Impact of South Korean Popular Culture in Romania

• Autorzy: Valentina Marinescu , Anda Rodideal , Teodor Dumitrache

Abstrakty

EN

In this article we aim to present the ways in which listening to K-pop music influences consumer behaviour. We examine how South Korean cultural exports have been adopted in Romania, but we also weigh the gender-wise benefits for the consumer. The theoretical framework is centered on the effect of K-pop music and deals with key-concepts such as gender, globalisation, hybridity, and influence. The methodology is mainly qualitative, as data were collected through telephone interviews. Our findings show that K-pop music has a major impact on the purchasing decisions and lifestyle of Romanian fans of South Korean popular culture.

Słowa kluczowe

EN

consumer behaviour; cultural export; gender; globalisation; influence; K-pop

• Wydawca: Polska Akademia Nauk. Instytut Kultur Śródziemnomorskich i Orientalnych PAN
• Czasopismo: Acta Asiatica Varsoviensia
• Rocznik: 2020
• Numer: 33
• Strony: 73-87

Daty

wydano

2020

Twórcy

autor

Valentina Marinescu

• Department of Sociology and Social Work, University of Bucharest

autor

Anda Rodideal

autor

Teodor Dumitrache

Bibliografia

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Biblioteka Nauki

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