Media Literacy Policy for Unknown Media Audiences

• Autorzy: Anda Rožukalne , Ilva Skulte , Ioana Avădani , Cristina Lupu , Christian Oggolder , Alnis Stakle , Slavomír Gálik , Norbert Vrabec , Lora Metanova , Neli Velinova

Abstrakty

EN

Media literacy target audiences are an important part of media policy. Other national media policy objectives, such as quality and responsibility of the mass media, safety, and sustainability of the media environment, are also related to society’s media literacy. Aligning policy measures with the changing challenges of modern media use is not an easy task. Without systematic research, policy makers lack an in-depth understanding of the needs of media users and cannot be accurate in providing support mechanisms. By adopting a mediatization framework, this study seeks to dissect the symbiotic relationship between media and society within a mediatized context, paying particular attention to how media logic intertwines with various social subsystems and influences the trajectory of media policy development, specifically in the realm of media literacy. Drawing upon bibliographic data from the Mediadelcom project and conducting a meticulous content analysis of national media policy documents, we critically evaluate the media literacy policies in Austria, Bulgaria, Latvia, Romania, and Slovakia. The study aims to underscore how an overreliance on media logic and negligence of audience needs thwarts the efficacy of media literacy policies, ultimately hindering their capacity to fulfil their intended objectives. This research endeavours to illuminate these dynamics, providing valuable insights and recommendations for policymakers striving to enhance media literacy and foster a more informed, responsible, and resilient media landscape.

Słowa kluczowe

EN

Audience Research; Media Education; Media Literacy Policy; Media Related Competencies; Mediatization Theory

• Wydawca: Univerzita sv. Cyrila a Metoda (Trnava)
• Czasopismo: Media Literacy and Academic Research
• Rocznik: 2023
• Tom: 6
• Numer: 2
• Strony: 101-125

Daty

wydano

2023

Twórcy

autor

Anda Rožukalne

• Rīga Stradiņš University, Faculty of Communication, Latvia

autor

Ilva Skulte

• Rīga Stradiņš University, Faculty of Communication, Latvia

autor

Ioana Avădani

• Center for Independent Journalism,, Bucharest, Romania

autor

Cristina Lupu

• Center for Independent Journalism,, Bucharest, Romania

autor

Christian Oggolder

• Institute for Comparative Media and Communication Studies (CMC) of the Austrian Academy of Sciences (ÖAW) and the University of Klagenfurt (AAU), Vienna

autor

Alnis Stakle

• Rīga Stradiņš University, Faculty of Communication, Latvia

autor

Slavomír Gálik

• University of Ss. Cyril and Methodius in Trnava, Faculty of Mass Media Communication, Slovak Republic

autor

Norbert Vrabec

• University of Ss. Cyril and Methodius in Trnava, Faculty of Mass Media Communication, Slovak Republic

autor

Lora Metanova

• St. Kliment Ohridski Sofia University, Faculty of Journalism and Mass Communication, Bulgaria

autor

Neli Velinova

• St. Kliment Ohridski Sofia University, Faculty of Journalism and Mass Communication, Bulgaria

Identyfikatory

DOI

10.34135/mlar-23-02-06

Biblioteka Nauki

52566895