Polish consumers’ attitudes towards ‘clean meat’

• Autorzy: Magdalena Ankiel , Marta Łyko , Bogdan Pachołek

Abstrakty

EN

An understanding over potential consumers' openness and need for a product, as well as their reservations and expectations, is essential for launching a new product, 'clean meat' not being an exception. Research has been conducted in terms of attitudes, perception, and reservations, but most often in forms of analysing declarations rather than actual observations of consumer behaviour. The aim of the study was to assess consumer attitudes towards 'clean meat', in particular acceptance, perception, barriers, and factors influencing attitudes towards 'clean meat'. The study was voluntary, conducted using online survey and addressed to respondents up to the age of 55 years. The research sample consisted of 418 respondents, representing a diversified sociodemographic profile. The results of the survey showed that for many respondents meat was an important part of their diet and eaten frequently. A majority of the respondents were not aware of the meaning of the expression 'clean meat', though after a brief introduction to the product, a majority expressed being open to trying it. Availability, taste, and higher price were identified as the biggest barriers against trying 'clean meat', and potential of the invention, interest aroused, and its perceived benefit for the environment were the qualities most associated with this invention.

Słowa kluczowe

EN

'clean meat'; conventional meat; in-vitro food production; consumer acceptance; meat alternatives; protein source alternatives; consumer perception

• Wydawca: Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
• Czasopismo: Marketing Instytucji Naukowych i Badawczych
• Rocznik: 2023
• Tom: 50
• Numer: 4
• Strony: 115-136

Daty

wydano

2023

Twórcy

autor

Magdalena Ankiel

• Uniwersytet Ekonomiczny w Poznaniu, Katedra Marketingu Produktu, al. Niepodległości 10, 61-875 Poznań, Poland

autor

Marta Łyko

• Uniwersytet Ekonomiczny w Poznaniu, Katedra Marketingu Produktu, al. Niepodległości 10, 61-875 Poznań, Poland

autor

Bogdan Pachołek

• Uniwersytet Ekonomiczny w Poznaniu, Katedra Marketingu Produktu, al. Niepodległości 10, 61-875 Poznań, Poland

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Identyfikatory

DOI

10.2478/minib-2023-0025

Biblioteka Nauki

54517396