Young women’s attitude towards counterfeiting cosmetics: an empirical study

• Autorzy: Hela Diouani , Khadidja Bechelaghem , Amel Graa

Abstrakty

EN

The present research aimed to pinpoint the factors shaping attitudes towards counterfeiting and how these attitudes influence the intention to purchase counterfeit products. The work tries also to take a step back from previous research contributions, to develop a model for understanding attitudes towards counterfeit products. To achieve this aim, a quantitative study was undertaken using a questionnaire survey was administered to a sample of 250 women in Algeria. To assess our hypotheses, a structural equation modelling (SEM) was employed. Findings showed that factors such as insensitivity to counterfeiting, economic considerations as well as perceived risk directly impact the attitude towards counterfeiting.

Słowa kluczowe

EN

attitude; counterfeit; consumer behaviour; economic aspect; perceived risk; purchase intention

• Wydawca: Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
• Czasopismo: Marketing Instytucji Naukowych i Badawczych
• Rocznik: 2023
• Tom: 50
• Numer: 4
• Strony: 93-114

Daty

wydano

2023

Twórcy

autor

Hela Diouani

• Department of Business Sciences, Djillali Liabes University, Sidi Bel Abbes (22000), Algeria

autor

Khadidja Bechelaghem

• Department of Business Sciences, Djillali Liabes University, Sidi Bel Abbes (22000), Algeria

autor

Amel Graa

• Department of Business Sciences, Djillali Liabes University, Sidi Bel Abbes (22000), Algeria

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Identyfikatory

DOI

10.2478/minib-2023-0024

Biblioteka Nauki

54515468