Warianty tytułu
Języki publikacji
Abstrakty
Internationalization in retailing taking place in the 80s and 90s of the XX century was perceived as a chance for a dynamic growth, however by the tum of centuries it has become a real threat to many intemational retailers. The quantitative growth of foreign markets did not correspond to aspiration of achieving dominating position on them. As an effect, most retailers operate on a large number of markets with marginal position. Many of them have already made decision to withdraw from these markets where the expected effects were not achieved.
Słowa kluczowe
Czasopismo
Rocznik
Numer
Strony
54-60
Opis fizyczny
Rodzaj publikacji
ARTICLE
Twórcy
autor
- A. Grzesiuk, Zachodniopomorska Szkola Buznesu w Szczwecinie, Wydzial Ekonomii i Zarzadzania, Katedra Marketingu, al. Wojska Polskiego 63, 70-476 Szczecin, Poland
Bibliografia
Typ dokumentu
Bibliografia
Identyfikatory
CEJSH db identifier
08PLAAAA04448596
Identyfikator YADDA
bwmeta1.element.fa0ff4fd-45de-32a5-a354-bbfe4f1641a2