Factors Affecting Sustainable Clothing Purchase Intentions: Evidence from Indonesia

• Autorzy: Afifah Nurul Azizah Ruhul Arqam , Kifayah Amar , Nadzirah Ikasari Syamsul , Syamsul Bahri , Saiful Mangngenre
• Języki publikacji: EN

Abstrakty

EN

The purpose of this study is to contribute to the debate over whether the Theory of Planned Behavior, in conjunction with several other variables, can increase purchase intention for sustainable clothing in Indonesia. A survey questionnaire was used to collect data. A total of 502 responses were received from Indonesians who are sustainable clothing customers. Among the variables examined using SEM, only perceived consumer effectiveness and subjective norm were shown to have a positive-significant effect on Indonesians' purchase intentions, whereas the remaining variables, including the moderated variables, had no effect. The findings of this study will assist industry professionals in developing strategies for more effective customer communication aimed at promoting desirable purchasing behaviour. (original abstract)

Słowa kluczowe

PL

Teoria zachowań; Zachowania nabywcze; Zachowania konsumenta; Strategia zakupów; Rynek odzieżowy; Odzież

EN

Behaviour theory; Buying behaviour; Consumer behaviour; Purchasing strategy; Clothing market; Clothing

• Czasopismo: Engineering Management in Production and Services
• Rocznik: 2024
• Numer: nr 4
• Strony: 139-156

Twórcy

autor

Afifah Nurul Azizah Ruhul Arqam

• Hasanuddin University, Bontomarannu, Indonesia

autor

Kifayah Amar

• Hasanuddin University, Bontomarannu, Indonesia

autor

Nadzirah Ikasari Syamsul

• Hasanuddin University, Bontomarannu, Indonesia

autor

Syamsul Bahri

• Hasanuddin University, Bontomarannu, Indonesia

autor

Saiful Mangngenre

• Hasanuddin University, Bontomarannu, Indonesia

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Identyfikatory

DOI

https://doi.org/10.2478/emj-2024-0038