Digital Platforms and Data-Driven Value Creation

• Autorzy: Marcin Jaworski

Warianty tytułu

Platformy cyfrowe i tworzenie wartości opartych na danych

• Języki publikacji: EN

Abstrakty

Platformy, napędzane przez technologie cyfrowe, umożliwiają firmom czerpanie korzyści z efektów sieciowych i potężnych ekosystemów, zapewniając korzyści skali po stronie popytu w różnych branżach. Platformy przyjmują różne strategie, aby przyciągnąć użytkowników i ustanowić zrównoważony model biznesowy, w zależności od charakterystyki rynku, na którym działają. Same w sobie nie tworzą wartości; to dane są źródłem tworzonej wartości, a sama wartość powstaje na końcu przeprowadzonego przetwarzania i ich analizy. Artykuł ma na celu syntezę wiedzy na temat tworzenia wartości opartych na danych gromadzonych i wykorzystywanych przez platformy cyfrowe. Do osiągnięcia postawionego celu zastosowano metodę analizy publikacji i dokumentów źródłowych oraz informacji dostępnych na stronach internetowych. Dane te mają wartość dopiero wtedy, gdy zostaną przetworzone, przeanalizowane i włączone do strategii rekomendacji i predykcji. Ale mogą przyczynić się do tego pośrednio, ułatwiając dostęp do rynków i przestrzeni rynkowych, tworząc przychody dla członków ekosystemu, zarówno partnerów, jak i konkurentów, oraz tworząc wzajemne powiązania, bez których żadna transakcja nie może mieć miejsca. W artykule przedstawiono akademicki punkt widzenia na temat platform cyfrowych w produkcji wartości, podkreślając ich zdolność do tworzenia nowych spostrzeżeń i istotnych implikacji dla strategii menedżerskich.(abstrakt oryginalny)

EN

Platforms, driven by digital technologies, enable companies to benefit from network effects and powerful ecosystems, providing economies of scale on the demand side in various industries. Platforms adopt different strategies to attract users and establish a sustainable business model, depending on the characteristics of the market in which they operate. They do not create value in themselves, it is the data that are the source of the value created, and the value itself is created at the end of the processing and their analysis. The purpose of the article is to synthesise knowledge about creating value based on data collected and used by digital platforms. To achieve the set goal, a method of analysing publications and source documents as well as sources available on websites was used. These data have value only when they are processed, analysed, and incorporated into the recommendation and prediction strategy. But they can contribute to this indirectly, facilitating access to markets and market spaces, generating revenue for members of the ecosystem, both partners and competitors and creating interconnections without which no transaction can take place. The article provides an academic viewpoint on the notion of digital platforms in the production of value, highlighting their ability to create novel insights and substantial implications for managerial strategies.(original abstract)

Słowa kluczowe

PL

Zarządzanie bazami danych; Platformy internetowe; Tworzenie wartości

EN

Databases management; Internet platforms; Value creation

• Czasopismo: Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie
• Rocznik: 2023
• Numer: nr 52
• Strony: 35-48

Twórcy

autor

Marcin Jaworski

• University of Lodz, Poland

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Identyfikatory

DOI

0.17512/znpcz.2023.4.03