Non-Economic Determinants of Consumer Purchasing Behavior

• Autorzy: Anna Wolak-Tuzimek
• Języki publikacji: EN

Abstrakty

EN

The aim of the article is to examine the impact of non-economic factors on consumer purchasing decisions depending on their place of residence. The article discusses non-economic factors influencing consumer purchasing decisions. To verify the research hypothesis regarding the relationship between place of residence and consumer buying behavior, the Mann-Whitney U test was used. The results obtained from the study conducted on a group of 250 consumers residing in the Mazowieckie Voivodeship do not unequivocally confirm that the place of residence influences consumer purchasing decisions.(original abstract)

Słowa kluczowe

PL

Decyzje konsumenckie; Konsumpcja; Rynek

EN

Consumer decision; Consumption; Market

• Czasopismo: Central European Review of Economics & Finance
• Rocznik: 2023
• Numer: Vol. 45, No 4
• Strony: 161-172

Twórcy

autor

Anna Wolak-Tuzimek

• Casimir Pulaski Radom University, Poland

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