How Do Individual Investors Rate the Significance of the Social Aspects of Corporate Reputation? Evidence From Poland

Nawrocki, Tomasz L.; Szwajca, Danuta; Zieliński, Mariusz

doi:10.29119/1641-3466.2023.184.17

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Artykuł - szczegóły

Czasopismo

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2023 | z. 184 Współczesne zarządzanie = Contemporary Management | 347-373

Tytuł artykułu

How Do Individual Investors Rate the Significance of the Social Aspects of Corporate Reputation? Evidence From Poland

Autorzy

Tomasz L. Nawrocki , Danuta Szwajca , Mariusz Zieliński

Warianty tytułu

Języki publikacji

Abstrakty

Purpose: The aim of the article is to examine the importance of the social aspects of company's reputation assessment for individual investors in the context of their decision-making process in the field of investing in the capital market. Design/methodology/approach: Based on the concept of the multidimensional character of reputation, it was recognized how important social aspects of reputation are for individual investors in the process of making investment decisions, depending on their gender, age and investment experience. Survey research was conducted on a group of 417 individual investors operating on the Polish financial market. Research hypotheses were verified using statistical methods (Kruskal-Wallis and Dunn tests). Findings: The social aspects of the reputation of enterprises are perceived by the surveyed investors as moderately important. However, the importance of the specified aspects (criteria) varies depending on age, gender and investment experience. Research limitations/implications: Our research is limited to individual investors from one country only. Therefore, the obtained results cannot be generalized and treated as representative for this group of investors. Social implications: The results of our research broaden and supplement the knowledge in the area of reputation in relation to individual investors, indicating that the gender, age and investment experience of investors are important when assessing the social aspects of a company's reputation. Originality/value: The study is in line with previous research indicating the growing importance of reputation and its social aspects as decision-making criteria for investors. The obtained results contribute to the agency theory, confirming the attitude and expectations of individual investors towards the management boards of companies. In order to identify the importance of social aspects of reputation for individual investors, an original approach was used to define the social dimensions of corporate reputation (eight criteria were indicated that could be measurably assessed by investors). (original abstract)

Słowa kluczowe

Wizerunek przedsiębiorstwa Inwestor indywidualny Społeczna odpowiedzialność biznesu

Company image Individual investors Corporate Social Responsibility (CSR)

Czasopismo

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

Rocznik

2023

Numer

z. 184 Współczesne zarządzanie = Contemporary Management

Strony

347-373

Opis fizyczny

Twórcy

autor

Tomasz L. Nawrocki

Silesian University of Technology

autor

Danuta Szwajca

Silesian University of Technology

autor

Mariusz Zieliński

Opole University of Technology

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Bibliografia

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DOI

10.29119/1641-3466.2023.184.17

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bwmeta1.element.ekon-element-000171690604