Collaborative Finance and Sustainable Service Marketing - Opportunities and Challenges

• Autorzy: Franciszek Olejnik
• Języki publikacji: EN

Abstrakty

EN

Tthere are two main aims of this chapter. At the outset, to assess marketing opportunities in crowdfunding in the context of sustainability. Sec- ondly, to assess challenges and risks associated with crowdfunding while taking in consideration sustainable development. To reach that objective, the author is firstly going to briefly define sustaina- ble service marketing as an entry point. Next subchapter will be focused on pre- senting the sharing economy and the collaborative finance landscape with deep- dive into crowdfunding itself as a theoretical background. Then, the methodology of case research will be presented, which was used to reach the given goals. Later, the results of the author's own case research will be presented. The chapter will be closed with conclusions and limitations.(fragment of text)

Słowa kluczowe

PL

Rozwój zrównoważony; Marketing usług; Marketing; Finansowanie społecznościowe

EN

Sustainable development; Service marketing; Marketing; Crowdfunding

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2023
• Tom: International Service Management in the Context of Sustainable Development
• Strony: 304-324

Twórcy

autor

Franciszek Olejnik

• University of Economics in Katowice, Poland

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Identyfikatory

DOI

10.22367/uekat.9788378758754