Warianty tytułu
Języki publikacji
Abstrakty
Purpose: The article analyzes the market-orientation level and its impact on high-tech manufacturing companies' competitiveness at two points in time.
Design/methodology/approach: The analysis is based on data from two surveys from 2011 and 2019, conducted with the same questionnaire, in Poland, a state that has experienced many changes after 1989 and after joining the European Union in 2004.
Findings: The results indicated that during the eight years between the surveys, the importance of high-tech companies' market orientation grew considerably. Moreover, in 2011 the level of market orientation explained over 11% of the variance in the competitiveness of high-tech manufacturing companies, while in the 2019 survey, it explained over 22% of the variance. Moreover, nearly all highly competitive high-tech manufacturing companies analyzed in the study also revealed high levels of market orientation.
Research limitations: The main limitation of the study is the fact that the findings refer to Polish manufacturing high-tech companies, so any generalizations to other regions or industries should be treated with caution.
Research implications: Managers of high-tech companies should develop and maintain the highest possible level of market orientation. However, a high level of market orientation does not automatically guarantee high competitiveness.
Originality: This study is the first to empirically test the influence of market orientation on high-tech companies' competitiveness level in the "new EU countries" at two points in time. (original abstract)
Design/methodology/approach: The analysis is based on data from two surveys from 2011 and 2019, conducted with the same questionnaire, in Poland, a state that has experienced many changes after 1989 and after joining the European Union in 2004.
Findings: The results indicated that during the eight years between the surveys, the importance of high-tech companies' market orientation grew considerably. Moreover, in 2011 the level of market orientation explained over 11% of the variance in the competitiveness of high-tech manufacturing companies, while in the 2019 survey, it explained over 22% of the variance. Moreover, nearly all highly competitive high-tech manufacturing companies analyzed in the study also revealed high levels of market orientation.
Research limitations: The main limitation of the study is the fact that the findings refer to Polish manufacturing high-tech companies, so any generalizations to other regions or industries should be treated with caution.
Research implications: Managers of high-tech companies should develop and maintain the highest possible level of market orientation. However, a high level of market orientation does not automatically guarantee high competitiveness.
Originality: This study is the first to empirically test the influence of market orientation on high-tech companies' competitiveness level in the "new EU countries" at two points in time. (original abstract)
Czasopismo
Rocznik
Tom
Numer
Strony
150-174
Opis fizyczny
Twórcy
autor
- Poznań University of Economics and Business, Poland
Bibliografia
- Appiah-Adu, K., & Ranchhod, A. (1998). Market orientation and performance in the biotechnology industry: An exploratory empirical analysis. Technology Analysis and Strategic Management, 10(2), 197-210. https://doi.org/10.1080/09537329808524311
- Bakhtiari, S. (2021). Government financial assistance as catalyst for private financing. International Review of Economics & Finance, 72, 59-78. https://doi.org/10.1016/j.iref.2020.11.003
- Bart, C. K. (1996). High tech firms: does mission matter? The Journal of High Technology Management Research, 7(2), 209-225. https://doi.org/10.1016/S1047-8310(96)90005-X
- Bohlmann, J. D., Spanjol, J., Qualls, W. J., & Rosa, J. A. (2013). The interplay of customer and product innovation dynamics: an exploratory study. Journal of Product Innovation Management, 30(2), 228-244. https://doi.org/10.1111/j.1540-5885.2012.00962.x
- Brouthers, K. D. (2002). Institutional, cultural and transaction cost influences on entry mode choice and performance. Journal of International Business Studies, 33(2), 203-221. https://doi.org/10.1057/palgrave.jibs.8491013
- Brown, J. R., Martinsson, G., & Petersen, B. C. (2017). Stock markets, credit markets, and technologyled growth. Journal of Financial Intermediation, 32, 45-59. https://doi.org/10.1016/j.jfi.2016.07.002
- Bughin, J., Lund, S., & Manyika, J. (2016). Five priorities for competing in an era of digital globalization. The McKinsey Quarterly, May 6th. https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/five-priorities-for-competing-in-an-era-of-digital-globalization
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171656328
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