An Exploration of Tijuana - San Diego Marketing Environment and Marketing Border of Health Service in Tijuana

• Autorzy: José G. Vargas-Hernández

Warianty tytułu

Eksploracja otoczenia marketingowego Tijuana - San Diego i marketingu przygranicznej służby zdrowia w Tijuana

• Języki publikacji: EN

Abstrakty

Tijuana jest uważana za jeden z najsilniejszych rynków w Meksyku i jest bardzo mobilnym rynkiem konsumenckim. Różnice w kosztach, dostępności i jakości opieki medycznej i opieki zdrowotnej w obu krajach, Meksyku i USA są zatrważające. Współcześnie handel w służbie zdrowia jest istotny i nadaje szybkiego rozwoju w branży całego sektora zdrowia. Dlatego usunięcie niektórych barier regulacyjnych w handlu służby zdrowia na poziomie regionalnym i w handlu krajowym powinno nastąpić w najbliższej przyszłości. Niniejszy artykuł określa transgraniczny rynek usług zdrowotnych Tijuana - San Diego. Leki i środki farmaceutyczne są pokrótce przedstawione w ujęciu głównych praktyk marketingowych w globalnych procesach gospodarczych. Natomiast otwarcie strefy wolnego handlu w Ameryce Północnej (NAFTA) zostało przedstawione szczegółowo. (abstrakt oryginalny)

EN

Tijuana is considered one of the strongest markets throughout Mexico and is a highly mobile consumer market. Differences in costs, availability and quality of medical care and health care between the two countries, Mexico and the U.S are abysmal. Today trade in health services is important and it gives the rapid growth of the industry's overall health sector. And the removal of some regulatory barriers in services health trade at the regional levels multilateral and national trade should be in the near future. This paper defines the trans-border market of the Tijuana - San Diego health services. Medicines and pharmaceuticals are reviewed briefly as the main marketing practices from the globalization of economic processes of globalization. And also more specifically the opening of the Free Trade in North America (NAFTA) comes in details. (original abstract)

Słowa kluczowe

PL

Służba zdrowia; Rozwój zrównoważony; Rynek usług medycznych; Opieka zdrowotna; Praktyka marketingu

EN

Health service; Sustainable development; Medical services market; Health care; Marketing practice

• Czasopismo: Studia i Materiały Polskiego Stowarzyszenia Zarządzania Wiedzą
• Rocznik: 2011
• Tom: 55
• Strony: 330-338

Twórcy

autor

José G. Vargas-Hernández

• University of Guadalajara, Mexico

Bibliografia

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