Visual Research Methods: Recognising the Social Identities and Behaviour of Non-Smokers and Smokers

• Autorzy: Kirsi Purhonen , Marja-Leena Kauronen , Olli Lehtonen , Angelika Polak , Valdemar Kallunki

Warianty tytułu

Wizualne metody badawcze - rozpoznawanie tożsamości społecznej i zachowania osób niepalących i palących

• Języki publikacji: EN

Abstrakty

W artykule przedstawiono metody badań wizualnych (VRM), procedurę zawierającą iteracyjne koło do wykrywania palaczy i niepalących wśród młodzieży i młodych dorosłych. Wykorzystano metody jakościowe i ilościowe do opracowania ram teoretycznych i kwestionariuszy, przeprowadzenia warsztatów, analizy danych i modelowania statystycznego oraz do zbadania i interpretacji wyników. Kontekst wizualny, który rozróżnia osoby niepalące i palaczy, dotyczy norm społecznych i środowiska, postaw, przekonań, wzorców do naśladowania, czynników indywidualnych, kontekstu sytuacyjnego oraz zdrowego i niezdrowego stylu życia. VRM dostarcza precyzyjne wyniki dotyczące tego zjawiska oraz oferuje rzeczowy i odpowiedni sposób na jego zbadanie. Interpretacja wizualnego kontekstu palenia dostarcza cennych informacji dla rozwoju metod zapobiegania paleniu w porównaniu z tradycyjnym kwestionariuszem werbalnym.(abstrakt oryginalny)

EN

This article presents the visual research methods (VRM), a procedure containing an iterative circle for detecting smokers and non-smokers among adolescents and young adults. Qualitative and quantitative approaches were used to develop the theoretical framework and questionnaires, conduct workshops, content analysis and statistical modelling, and to examine and interpret the results. The visual context that detects smokers and non-smokers concerns the social norms and environment, attitudes, beliefs, role models, individual factors, situational context and healthy vs. unhealthy lifestyle. VRM provide precise results regarding the phenomenon and offer a sympathetic, considerate and suitable way to examine it. The interpretations of the visual context of smoking generates valuable information for smoking prevention methods compared with the traditional verbal questionnaire.(original abstract)

Słowa kluczowe

PL

Wizualizacja danych; Metody badawcze; Młodzież

EN

Data visualisation; Research methods; Youth

• Czasopismo: Ekonometria / Uniwersytet Ekonomiczny we Wrocławiu
• Rocznik: 2021
• Tom: 25
• Numer: nr 3
• Strony: 1-20

Twórcy

autor

Kirsi Purhonen

• South-Eastern University of Applied Sciences, Finland

autor

Marja-Leena Kauronen

• South-Eastern University of Applied Sciences, Finland

autor

Olli Lehtonen

• University of Eastern Finland, Finland

autor

Angelika Polak

• South-Eastern Finland University of Applied Sciences (XAMK), Kouvola, Finland

autor

Valdemar Kallunki

• Laurea University of Applied Sciences, Finland

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Identyfikatory

DOI

10.15611/eada.2021.3.0