Działania hoteli w czasie i po pandemii. Przegląd literatury

• Autorzy: Grzegorz Gołembski

Warianty tytułu

Hotel Operations during and after the Pandemic - a Literature Review

• Języki publikacji: PL

Abstrakty

Celem artykułu jest zidentyfikowanie skutków pandemii dla działalności hotelarskiej, m.in. strat hoteli wynikających z konieczności zamknięcia obiektów. Straty te mają wymiar ogólnoświatowy. W badaniach zastosowano metodę krytycznej analizy literatury światowej poświęconej sposobom ograniczenia negatywnych skutków pandemii dla hoteli. Wskazano znaczenie zdolności innowacyjnych w hotelach, które w dużej mierze zależą od zdolności innowacyjnej pracowników. Zwrócono uwagę na działania zwiększające bezpieczeństwo zdrowotne klientów i personelu. Podkreślono także rolę CSR (corporate social responsibility), która wpływa pozytywnie nie tylko na pracowników, ale także na klientów i społeczność lokalną. Z przeprowadzonych badań wynika, że podstawą przetrwania hoteli po pandemii są zdolności innowacyjne (zdolność do kreowania, poszerzania i modyfikacji zasobów). Zadaniem priorytetowym menedżerów jest stworzenie warunków, w których pracownicy mogą uwolnić swój potencjał i podjąć ryzyko promowania ciekawych pomysłów. (abstrakt oryginalny)

EN

The article aims to identify the consequences of the COVID-19 pandemic for the hotel sector, including losses resulting from hotel closures owing to lockdowns. Since lockdown-related losses have been incurred by hotels all over the world, the literature review focuses on methods of mitigating negative impacts of the pandemic on the hotel industry worldwide. The article highlights the role of innovation in the hotel industry, which largely depends on the innovative capabilities of its employees. The author focuses on actions aimed at reducing health risks to personnel and guests and on the importance of corporate social responsibility, i.e. practices and policies intended to have a positive influence on hotel employees, guests and the local community. The literature review reveals that innovative abilities (the ability to create, expand and modify resources) are necessary for the survival of hotels after the pandemic. The main task of hotel managers is to create conditions in which employees can show their potential and take the risk of promoting interesting ideas. (original abstract)

Słowa kluczowe

PL

Usługi hotelowe; Hotelarstwo; Marketing usług hotelarskich; Pandemia; COVID-19; Społeczna odpowiedzialność biznesu; Innowacje w usługach

EN

Hotel services; Hotel industry; Hotel services marketing; Pandemic; COVID-19; Corporate Social Responsibility (CSR); Innovations in services

• Czasopismo: Studia Periegetica
• Rocznik: 2021
• Numer: nr 2(34)
• Strony: 83-101

Twórcy

autor

Grzegorz Gołembski

• Wyższa Szkoła Bankowa w Poznaniu

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Identyfikatory

DOI

10.5604/01.3001.0015.2587