Approach to Exploring Users' Expectations of Digital Services' Functionality

• Autorzy: Radka Nacheva , Snezhana Sulova

Warianty tytułu

Próba zbadania oczekiwań użytkowników wobec funkcjonalności usług cyfrowych

• Języki publikacji: EN

Abstrakty

Pod względem szybkiej adaptacji technologii w życiu codziennym, zwiększonej konkurencji między przedsiębiorstwami i ciągłych zmian preferencji klientów, firmy poszukują nowych sposobów zwiększenia udziału w rynku i podniesienia lojalności konsumentów. Niezbędna jest nowa strategia obsługi klienta, a mianowicie zastosowanie zasad projektowania aplikacji zorientowanych na użytkownika. Głównym celem artykułu jest zaproponowanie i zatwierdzenie opartego na ankietach podejścia do badania oczekiwań użytkowników odnośnie do funkcjonalności usług cyfrowych. (abstrakt oryginalny)

EN

The rapid adaptation of the technologies in everyday life increases the competition between companies. The constant changes in customer preferences cause the businesses to look for new ways to increase market share and consumer loyalty. There is a need for a new customer service strategy, aimed at applying principles of user-oriented design of software applications. The main purpose of our study is to propose and approbate a survey-based approach to exploring users' expectations from digital services' functionality.(original abstract)

Słowa kluczowe

PL

Usługi informacyjne; Handel elektroniczny

EN

Information services; e-commerce

• Czasopismo: Ekonomiczne Problemy Usług
• Rocznik: 2018
• Numer: nr 131(2)
• Strony: 137-145

Twórcy

autor

Radka Nacheva

• University of Economics - Varna, Bulgaria Faculty of Computer Sciences Informatics Department

autor

Snezhana Sulova

• University of Economics - Varna

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Identyfikatory

DOI

10.18276/epu.2018.131/2-13