Purchase Decisions in the Age of Crisis. Impact of COVID-19 Pandemic on Consumer Choices

• Autorzy: Magdalena Hofman-Kohlmeyer

Warianty tytułu

Decyzje zakupowe w dobie kryzysu. Wpływ pandemii COVID-19 na wybory konsumenta

• Języki publikacji: EN

Abstrakty

W ostatnim czasie mamy do czynienia z globalnym kryzysem pandemicznym COVID-19, obecnym w Polsce od marca 2020 roku. Wielu naukowców wskazało już kryzys COVID-19 jako nową dziedzinę badań. W niniejszym artykule autorka przedstawiła wyniki badań ankietowych przeprowadzonej wśród polskich konsumentów w okresie od 7 do 28 sierpnia (N=206). Autorka porównała również deklarowane zachowania konsumenckie w momencie wybuchu pandemii z deklarowanymi zachowaniami konsumenckimi po upływie prawie 6 miesięcy. Wyniki przeprowadzonego badania sugerują, że na początku pandemii w Polsce ponad połowa (60%) osób obawiała się o swoją stabilność finansową. Odsetek ten spadł w ciągu 6 miesięcy do 40,3%. Po drugie, strach przed utratą pracy lub dochodów spowodował, że część konsumentów jest bardziej skłonna do oszczędzania i ograniczania zakupów, ale częściej w momencie wybuchu pandemii niż w czasie obecnym. Również 36,4% respondentów potwierdziło, że zrezygnowało z dokonania niektórych zakupów podczas pandemii COVID-19. (abstrakt oryginalny)

EN

Recently, we are facing a global COVID-19 pandemic crisis, present in Poland from March 2020. Many scholars pointed out that the COVID-19 crisis is a new field of research opportunity. In present paper the author presented results of online survey amongst polish consumers conducted between August, 7 and August 28 (N=206). The author also compare declared consumer behavior at the outbreak of pandemic and declared consumer behavior after 6 months period of time. The results shows that at the beginning of pandemic in Poland, more than a half (60%) of people were afraid about financial stability. This number decreased during 6 months period to 40,3%. Second, the fear of losing a job or income caused that some people are more incline to save and limited their purchases but more often at the outbreak of pandemic then at the time of survey. Also 36,4% of respondents confirmed that resign from some purchase during COVID-19 pandemic. (original abstract)

Słowa kluczowe

PL

COVID-19; Sytuacje kryzysowe; Zachowania konsumenta; Decyzje konsumenckie; Preferencje zakupowe; Motywacja oszczędzania; Pandemia

EN

COVID-19; Crisis situations; Consumer behaviour; Consumer decision; Purchase preferences; Savings motivation; Pandemic

• Czasopismo: Zeszyty Naukowe Wyższej Szkoły Humanitas. Zarządzanie
• Rocznik: 2020
• Numer: nr specjalny
• Strony: 185-201

Twórcy

autor

Magdalena Hofman-Kohlmeyer

• University of Economics in Katowice, Poland

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Identyfikatory

DOI

10.5604/01.3001.0014.8080