Customer Perspective by Integrating Kano Model and Quality Function Deployment Method into Cinema XXI: A Case Study from Semarang City Indonesia

• Autorzy: Agung Sedayu , Rahmat Budi Santoso
• Języki publikacji: EN

Abstrakty

EN

This research aims is to identify the needs and desires of Cinema XXI customers in Semarang. As the largest market leader and cinema network in Indonesia, Cinema XXI must have the best quality of service. The population in this study were respondents with criteria that had watched at least at three XXI theaters in the Semarang City. The sample selection uses a purposive sampling method and from questionnaires, 138 respondents met the criteria. By using the Kano Model and integrated into the Quality Function Deployment method, it can be concluded that the highest influence on the increase in satisfaction level is the attribute of the quality of the image display on the cinema screen. Whereas the highest influence on the decline in the level of customer satisfaction is the attribute of the use of polite language and easily understood by officers when explaining / providing information to customers. And attributes that service providers prioritize for improvement are cleanliness and comfort of toilets. (original abstract)

Słowa kluczowe

PL

Przemysł filmowy; Instytucje kultury; Satysfakcja klienta; Badania ankietowe

EN

Film industry; Cultural institutions; Customer satisfaction; Questionnaire survey

• Czasopismo: Economics, Management and Sustainability
• Rocznik: 2020
• Tom: 5
• Numer: nr 2
• Strony: 66-77

Twórcy

autor

Agung Sedayu

• Dian Nuswantoro University, Semarang, Indonesia

autor

Rahmat Budi Santoso

• Dian Nuswantoro University, Semarang, Indonesia

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Identyfikatory

DOI

10.14254/jems.2020.5-2.4