Framework Model for Consumer Choices: the Interplay of Social Identity, Trends, Norms and Values

• Autorzy: Anna Horodecka

Warianty tytułu

Model ramowy dla wyborów konsumenckich - wzajemne oddziaływanie tożsamości społecznej, wartości, norm i trendów

• Języki publikacji: EN

Abstrakty

W ostatnich latach ekonomiści odnoszą się do społecznie osadzonego modelu jednostki. Rozważają także wpływ społeczeństwa na indywidualne wybory dokonywane przez instytucje. Niektórzy ekonomiści wzmacniają rolę kultury jako mediatora między społeczeństwem a jednostką. Inni autorzy koncentrują się na roli tożsamości społecznych. Te ostatnie umożliwiają jednostce dostosowanie się do społeczeństwa i przestrzeganie norm społecznych. Nie wszystkie jednak wartości społeczne w wystarczającym stopniu odpowiadają obecnym wyzwaniom światowych trendów (np. zmiany klimatu). Pewne wartości społeczne (np. konsumpcjonizm) mogą prowadzić do niezrównoważonych wyborów konsumenckich. Dlatego musimy postrzegać wartości i normy społeczne nie jako ostateczne rozwiązanie, ale jako udaną lub nieudaną adaptację do aktualnych globalnych wyzwań. Celem tego artykułu jest wprowadzenie modelu ramowego. Powinien wyjaśniać związek między światowymi trendami, kulturą, instytucjami a normami oraz wartościami społecznymi i indywidualnymi w wyborze dokonywanym przez konsumenta. Dlatego będzie zawierać odniesienie do racjonalności, która powinna wykraczać poza aspekt indywidualny. Taki model może być pomocny w zrozumieniu teoretycznego i empirycznego związku między tymi pojęciami. Ponadto można go dostosować do projektowania przyszłej zrównoważonej polityki z naciskiem na zrównoważoną konsumpcję.(abstrakt oryginalny)

EN

In recent years, economists have referred to the socially embedded model of an individ-ual. Also, they have considered the influence of society on individual choices through institutions. Some economists enhance the role of culture as a mediator between society and the individual. Some authors focus on the role of social identities. The latter enable the individual to adapt to a society and follow social norms. However, not all existing social values respond to current challenges of global trends (e.g. climate change) suffi-ciently. Some social values (like consumerism, for instance) may lead to non-sustainable consumer choices. We must therefore perceive social values and norms not as a final solution but as a successful or failed adaptation to current global challenges. The purpose of the article is to introduce a framework model. It aims to explain the relationship be-tween global trends, culture, institutions, and social and individual norms and values in consumer choice. Therefore, it will contain the reference to the rationality which should reach beyond the individual aspect. Such a model can be helpful in understanding the theoretical and empirical relationship between these concepts. Moreover, it can be adapt-ed for designing future sustainable policy with the focus on sustainable consumption.(original abstract)

Słowa kluczowe

PL

Normy społeczne; Racjonalność; Trendy konsumenckie; Tożsamość; Instytucje; Rozwój zrównoważony

EN

Social norms; Rationality; Consumer trends; Identity; Institutions; Sustainable development

• Czasopismo: Przegląd Prawno-Ekonomiczny
• Rocznik: 2019
• Numer: nr 49
• Strony: 43-72

Twórcy

autor

Anna Horodecka

Bibliografia

• Acemoglu, D., Johnson, S., & Robinson, J. A. (2001). The Colonial Origins of Comparative Development: an Empirical Investigation. American Economic Review, 91(5), 1369-1401.
• Acemoglu, D., & Robinson, J. (2010). The Role of Institutions in Growth and Development. Review of Economics and Institutions, 1(2), 1-33.
• Alesina, A., & Giuliano, P. (2015). Culture and Institutions. Journal of Economic Literature, 53(4), 898-944.
• Allen, S., Cunliffe, A. L., & Easterby-Smith, M. (2019). Understanding Sustainability Through the Lens of Ecocentric Radical-Reflexivity: Implications for Management Education. Journal of Business Ethics, 154(3), 781-795.
• Assadourian, E. (2010). Transforming Cultures: From Consumerism to Sustainability. Journal of Macromarketing, 30(2), 186-191.
• Bain, P. G., Hornsey, M. J., Bongiorno, R., & Jeffries, C. (2012). Promoting pro-environmental action in climate change deniers. Nature Climate Change, 2, 600-603.
• Baulant, C. (2017). Rethinking the Links between Human Relationships and Economic Efficiency Using Local Institutions: The Case of Two Emerging Economies. Journal of Economic Issues, 51(3), 651-662.
• Biel, A., & Thøgersen, J. (2007). Activation of social norms in social dilemmas: A review of the evidence and reflections on the implications for environmental behaviour. Journal of Economic Psychology, 28(1), 93-112.
• Bolis, I., Morioka, S. N., & Sznelwar, L. I. (2017). Are we making decisions in a sustainable way? A comprehensive literature review about rationalities for sustainable development. Journal of Cleaner Production, 145(1), 310-322.
• Bollinger, B., & Gillingham, K. (2012). Peer Effects in the Diffusion of Solar Photovoltaic Panels. Marketing Science, 31, 900-912.
• Burke, P. J. (1980). The Self: Measurement Implications From a Symbolic Interaction Perspectives. Social Psychology Quarterly, 43, 18-29.
• Carrington, M. J., Neville, B. A., & Whitwell, G. J. (2014). Lost in translation: Exploring the ethical consumer intention-behavior gap. Journal of Business Research, 67, 2759-2767.
• Cialdini, R. B. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12, 105-109.
• Cialdini, R. B., Reno, R. R., & Kallgren, C. A. (1990). A Focus Theory of Normative Conduct: Recycling the Concept of Norms to Reduce Littering in Public Places. Journal of Personality and Social Psychology, 58, 1015-1026.
• Codazzi, K., Pero, V., & Albuquerque Sant'Anna, A. (2018). Social norms and female labor participation in Brazil. Review of Development Economics, 22(4), 1513-1535.
• Costa, D. L., & Kahn, M. E. (2013). Energy conservation "nudges" and environmentalist ideology: Evidence from a randomized residential electricity field experiment. Journal of the European Economic Association, 11, 680-702.
• Davis, J. B. (2009). Identity and individual economic agents: A narrative approach. Review of Social Economy, 67(1), 71-94.
• Davis, J. J. (1995). The Effects of Message Framing on Response to Environmental Communications. Journalism & Mass Communication Quarterly, 72, 285-299.
• Day, J. W., Moerschbaecher, M., Pimentel, D., Hall, C., & Yáñez-Arancibia, A. (2014). Sustainability and place: How emerging mega-trends of the 21st century will affect humans and nature at the landscape level. Ecological Engineering, 65, 33-48.
• Dolnicar, S., & Grün, B. (2009). Environmentally friendly behavior: Can heterogeneity among individuals and contexts/environments be harvested for improved sustainable management? Environment and Behavior, 41, 693-714.
• Ellen, P. S., Wiener, J. L., & Cobb-Walgren, C. (2019). The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors. Journal of Public Policy & Marketing, 10(2), 102-117.
• Evans, L., Maio, G. R., Corner, A., Hodgetts, C. J., Ahmed, S., & Hahn, U. (2013). Self-interest and pro-environmental behaviour. Nature Climate Change, 3(2), 122-125.
• Fernandez-Jesus, M., Lima, M. L., & Sabucedo, J.-M. (2018). Changing Identities to Change the World. Political Psychology, 39(5), 1031-1047.
• Foxon, T. J., Koehler, J., & Michie, J. (2013). Towards a new complexity economics for sustainability. Cambridge Journal of Economics, 37(1), 187-208.
• Gibbs, J. P. (1989). Control: Sociology's Central Notion. Urbana, IL: University of Illinois Press.
• Della Giusta, M., Jewell, S., & McCloy, R. (2012). Good Enough? Pro-environmental Behaviors, Climate Change and Licensing. Pozyskano z http://www.reading.ac.uk/web/FILES/economics/emdp2012096.pdf (dostęp: 10.11.2019).
• Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels. Journal of Consumer Research, 35, 472-482.
• Granovetter, M. (1985). Economic Action and Social Structure: The problem of the embeddedness. American Journal of Sociology, 91, 481-510.
• Griskevicius, V., Tybur, J. M., & Van den Bergh, B. (2010). Going green to be seen: status, reputation, and conspicuous conservation. Journal of personality and social psychology, 98(3), 392-404.
• Grolleau, G., Ibanez, L., & Mzoughi, N. (2009). Too much of a good thing? Why altruism can harm the environment? Ecological Economics, 68(7), 2145-2149.
• Grunert, K. G., Hieke, S., & Wills, J. (2014). Sustainability labels on food products: Consumer motivation, understanding and use. Food Policy, 44, 177-189.
• Habermas, J. (1979). Communication and the evolution of society. Boston, MA: Beacon Press.
• Hampden-Turner, C., & Trompenaars, F. (1994). The Seven Cultures Of Capitalism: Value Systems for Creating Wealth in Britain, the United States, Germany, France, Japan, Sweden and the Netherlands. London, England: Piatkus.
• Hardisty, D. J., Johnson, E. J., & Weber, E. U. (2010). A dirty word or a dirty world? attribute framing, political affiliation, and query theory. Psychological Science, 21, 86-92.
• Hendy, N. T., Basuray, M. T., & Smith, W. P. (2017). Teaching a Business Ethics Course Using Team Debates. Journal of Business Ethics Education, 14, 5-22.
• Hogg, M., & Abrams, D. (1988). Social Identifications: A Social Psychology of Intergroup Relations and Group Processes. London, England: Routledge.
• Hogg, M. A., Terry, D. J., & White, K. M. (1995). A Tale of Two Theories: A Critical Comparison of Identity Theory with Social Identity Theory. Social Psychology Quarterly, 58(4), 255-269.
• Horodecka, A., & Śliwińska, M. (2019). Trade phenomenon: limits of neoclassical and chances of heterodox economics. Studia z Polityki Publicznej, 3, 9-37.
• Hurth, V. (2010). Creating sustainable identities: The significance of the financially affluent self. Sustainable Development, 18(3), 123-134.
• Kahneman, D. (2011). Thinking fast, thinking slow. London, England: Macmillan.
• Kelly, C. (1993). Group identification, intergroup perceptions and collective action. European Review of Social Psychology, 4(1), 59-83.
• Kerret, D., Orkibi, H., & Ronen, T. (2014). Green perspective for a hopeful future: Explaining green schools' contribution to environmental subjective well-being. Review of General Psychology, 18, 82-88.
• Kirman, A., & Teschl, M. (2004). On the Emergence of Economic Identity. Review of Economic Philosophy, 9(1), 59-86.
• Klandermans, P. G. (2014). Identity Politics and Politicized Identities: Identity Processes and the Dynamics of Protest. Political Psychology, 35(1), 1-22.
• Kollmuss, A., & Agyeman, J. (2002). Mind the Gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental Education Research, 8(3), 239-260.
• Lakshmi, B. K. (2000). Human Ecology and Environmental Analysis. In E. F. Borgatta & R. J. V. Montgomery (Eds.), Encyclopedia of Sociology (Vol. 2, pp. 1209-1233). New York, NY: Macmillan.
• Lorenzoni, I., Nicholson-Cole, S., & Whitmarsh, L. (2007). Barriers perceived to engaging with climate change among the UK public and their policy implications. Global Environmental Change, 17, 445-459.
• Mainieri, T., Barnett, E. G., Valdero, T. R., Unipan, J. B., & Oskamp, S. (1997). Green buying: The influence of environmental concern on consumer behavior. Journal of Social Psychology, 137, 189-204.
• Mazar, N., & Zhong, C.-B. (2010). Do Green Products Make Us Better People? Psychological Science, 21(4), 494-498.
• McCall, G. J., & Simmons, J. L. (1978). Identities and Interactions. New York, NY: Free Press.
• Milinski, M., Semmann, D., Krambeck, H.-J., & Marotzke, J. (2006). Stabilizing the Earth's climate is not a losing game: Supporting evidence from public goods experiments. Proceedings of the National Academy of Sciences, 103(11), 3994-3998.
• Mitchell, A., Robitaille, N., & Mazar, N. (2015). Removing Individuals' License to Misbehave. In J. Cotte & S. Wood (Eds.), Advances in Consumer Research (Vol. 42, pp. 652-653). Duluth, MN: Association for Consumer Research.
• Momsen, K., & Stoerk, T. (2014). From intention to action: Can nudges help consumers to choose renewable energy? Energy Policy, 74, 376-382.
• Olson, E. L. (2013). It's not easy being green: The effects of attribute tradeoffs on green product preference and choice. Journal of the Academy of Marketing Science, 41, 171-184.
• Ostrom, E. (2010). Polycentric systems for coping with collective action and global environmental change. Global Environmental Change-Human and Policy Dimensions, 20(4), 550-557.
• Sachdeva, S., Jordan, J., & Mazar, N. (2015). Green consumerism: Moral motivations to a sustainable future. Current Opinion in Psychology, 6, 60-65.
• Sanderson, S. K. (2007). Social change. In C. D. Bryant & D. L. Peck (Eds.), 21st century sociology: A reference handbook (pp. 560-568). London, England: Sage Publications.
• Schlegelmilch, B. B., & Diamantopoulos, B. (2012). The link between green purchasing decisions and measures of environmental consciousness. European Journal of Marketing, 30, 35-55.
• Sexton, S. E., & Sexton, A. L. (2014). Conspicuous conservation: The Prius halo and willingness to pay for environmental bona fides. Journal of Environmental Economics and Management, 67(3), 303-317.
• Sitarz, D. (1994). Agenda 21: The earth summit strategy to save our planet, Worldwatch environmental alert series. Boulder, CO: EarthPress.
• Snyder, C. R. (2002). Hope Theory : Rainbows in the Mind. Psychological Inquiry, 13, 249-275.
• Sparks, P., & Shepherd, R. (1992). Self-Identity and the Theory of Planned Behavior: Assesing the Role of Identification with "Green Consumerism". Social Psychology Quarterly, 55, 388-399.
• Stets, J. E., & Burke, P. J. (2000). Identity Theory and Social Identity Theory. Social Psychology Quarterly, 63(3), 224-223.
• Stonich, S. C. (1989). The Dynamics of Social Processes and Environmental Destruction: A Central American Case Study. Population and Development Review, 15, 269-296.
• Stryker, S. (1980). Symbolic Interactionism: A Social Structural Version. Melno Park, CA: Benjamin Cummings.
• Tallis, H., & Lubchenco, J. (2014). Working together: a call for inclusive conservation. Nature, 515, 27-28.
• Thaler, R. H., & Sunstein, C. R. (2009). Nudge: Improving decisions about health, wealth and happiness, Nudge: Improving Decisions About Health, Wealth and Happiness. London, England: Penguin Books.
• Thøgersen, J. (2010). Country differences in sustainable consumption: The case of organic food. Journal of Macromarketing, 30(2), 171-185.
• Tiefenbeck, V., Staake, T., Roth, K., & Sachs, O. (2013). For better or for worse? Empirical evidence of moral licensing in a behavioral energy conservation campaign. Energy Policy, 57(C), 160-171.
• Truelove, H. B., Carrico, A. R., Weber, E. U., Raimi, K. T., & Vandenbergh, M. P. (2014).
• Positive and negative spillover of pro-environmental behavior: An integrative review and theoretical framework. Global Environmental Change, 29, 127-138.
• Tucker Jr, L. R. (1980). Identifying the environmentally responsible consumer: the role of internal-external control of reinforcements. Journal of Consumer Affairs, 14, 326-340.
• Turner, J. C., Hogg, M. A., Oakes, P. J., Reicher, S. D., & Wetherell, M. S. (1987). Rediscovering the Social Group: A Self-Categorization Theory. Oxford, England: Basil Blackwell.
• Van der Werff, E., Steg, L., & Keizer, K. (2014). I Am What I Am, by Looking Past the Present. Environment and Behavior, 46, 626-657.
• Young, W., Hwang, K., McDonald, S., & Oates, C. J. (2010). Sustainable consumption: Green consumer behaviour when purchasing products. Sustainable Development, 18, 20-31.
• Zaval, L., Markowitz, E. M., & Weber, E. U. (2015). How Will I Be Remembered? Conserving the Environment for the Sake of One's Legacy. Psychological Science, 26(2), 231-236.

Identyfikatory

DOI

https://doi.org/10.31743/ppe.9942