Fundraising Competitive Forces of Small Art and Cultural NGOs During the Crisis

• Autorzy: Olesya Radilova , Agnieszka Ziomek
• Języki publikacji: EN

Abstrakty

EN

The paper provides an analysis on fundraising competitive forces of small art and culture organizations in order to identify optimal features of fundraising strategy development during and after crisis time when absence of donors becomes a pressing issue.The analysis is fulfilled based on Michael Porter five forces model structure.
Fundraising strategies should focus on intensive development of advanced communication with do-nors through modern technology application and reflect an integral vision of social needs which is the key success factor of fundraising strategy implementation in independent autonomous organizations. Financial resources in nonprofit sector seriously affect the stability of programs implementation. The lack of stability undermines organization efficiency what is evident to donors. This requires formulation of strategy for professional and repetitive fundrising. (original abstract)

Słowa kluczowe

PL

Fundraising; Małe i średnie przedsiębiorstwa; Organizacje pozarządowe; Kultura; Sztuka

EN

Fundraising; Small business; Non-governmental organisation; Culture; Art

• Czasopismo: Ekonomia Społeczna
• Rocznik: 2020
• Numer: nr 2 Przedsiębiorczość społeczna w czasie kryzysu
• Strony: 92-106

Twórcy

autor

Olesya Radilova

• Uniwersytet im. Adama Mickiewicza w Poznaniu

autor

Agnieszka Ziomek

• Uniwersytet Ekonomiczny w Poznaniu

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Identyfikatory

DOI

10.15678/ES.2020.2.08