Company Image Management

• Autorzy: Stanisław Urban
• Języki publikacji: EN

Abstrakty

EN

In the market economy, the company image is of particular importance. It can be shaped intentionally through marketing activities. This paper presents an example of a big hotel and catering company, which competently makes practical use of company image management. The management board of the company regularly conducts questionnaire surveys among the guests of the hotel and uses the results of these surveys for purposes of company image management. Image management brings measurable effects because it strengthens competitiveness of the company.(original abstract)

Słowa kluczowe

PL

Wizerunek marki; Konkurencyjność; Badania ankietowe; Gospodarka rynkowa

EN

Brand image; Competitiveness; Questionnaire survey; Market economy

• Czasopismo: Management and Production Engineering Review
• Rocznik: 2010
• Tom: 1
• Numer: nr 3
• Strony: 70-74

Twórcy

autor

Stanisław Urban

• Wrocław University of Economics, Poland

Bibliografia

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