Museums as a Research Object in the Strategic Management Field

• Autorzy: Marta Najda-Janoszka , Magdalena Sawczuk
• Języki publikacji: EN

Abstrakty

EN

The aim of the article is to identify and examine the main thematic paths shaping the strategic approach in the research on the management of museums. The study was based on a systematic review of scholarly papers using a bibliometric method and a qualitative content analysis. The investigation included theoretical and empirical research papers indexed in the Scopus and Web of Science databases. Based on the collected information, three main thematic paths were identified, i.e. a stream focused on issues related to financing museums, a second path focused on the management structure, and a final client-visitor oriented approach. The obtained results enabled the identification of significant research gaps with reference to the competitive environment analysis of museum units. (original abstract)

Słowa kluczowe

PL

Muzea; Zarządzanie strategiczne; Zarządzanie organizacją publiczną

EN

Museums; Strategic management; Management of public organization

• Czasopismo: Business and Non-profit Organizations Facing Increased Competition and Growing Customers' Demands
• Rocznik: 2018
• Tom: 17
• Strony: 51-67

Twórcy

autor

Marta Najda-Janoszka

• Jagiellonian University in Krakow, Poland

autor

Magdalena Sawczuk

• Jagiellonian University in Krakow, Poland

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