The Impact of Gender on Control Behavior when Purchasing a new Type of Cheese

• Autorzy: Renata Hrubá , František Sudzina
• Języki publikacji: EN

Abstrakty

EN

The evidence for a sustainable perspective method is not a relatively small phenomenon in the EU and around the world; and eventually costumers are the last link of supply chains. But many consumers do not care about different values of food, they do not pay attention to information about food product. The aim of the paper is to investigate effect of gender on control behavior when purchasing a new kind of cheese. Data were collected in the Czech Republic using a paperbased questionnaire. Respondents were university students. Differences between genders in these variables were tested using ordered probit model. Stata was used for data analysis. Findings are that nutrient value of the products, name of the products, producer, the origin of the product, Internet information are significantly impacted by gender. Namely, female are more considerate of the nutrient value of the products they buy, of the name of the products, and producer; they search for desirable information on the labelings, than man. Contrary, man are more considerate of the origin of the product, and of Internet information on the product. The remaining variables were not significantly influenced by gender. Gender variable can be regarded as an indication to explain why some consumers have a positive attitude to solving food-related issue. These findings can help to understand the role of gender on consumer behavior, and may be relevant where there is an organic market at the beginning. The study also underlines the importance of effective nutrition education which should incorporate gender diff erences, it represents a key issue in human health and is compliant with the WHO as stated that "the increased knowledge and evidence of the impact of gender inequalities on specific health problems and health services and of successful responses, and developing tools to promote and expand health sector policies, interventions and programs that systematically address gender concerns". (original abstract)

Słowa kluczowe

PL

Konsumencka ocena produktu; Płeć; Sery; Badania ankietowe

EN

Consumer Product Rating; Gender; Cheeses; Questionnaire survey

• Czasopismo: Ekonomia - Wroclaw Economic Review
• Rocznik: 2017
• Numer: tom 23, nr 4
• Strony: 207-215

Twórcy

autor

Renata Hrubá

• Ministry of Education, Youth and Sports, Czech Republic

autor

František Sudzina

• Aalborg University, Denmark; University of Chemistry and Technology, Czech Republic

Bibliografia

• Bellows A.C., Alcaraz G., & Hallman W.K. (2010), "Gender and food, a study of attitudes in the USA towards organic, local, US grown, and GM-free foods", Appetite 55 (3), pp. 540-550.
• Grunert K.G., Brunso K., Bisp S. (1993), "Food-related life style: Development of a cross-culturally valid instrument for market surveillance", MAPP Working Paper 14.
• Hrubá R. (2016), "The perception of information by economic agents on the dairy market", Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 64 (5), pp. 1709-1715.
• Kardes F.R. (1999), Consumer Behavior: Managerial Decision Making, Reading, MA.
• Kim E. et al. (2013), "The roles of attitude, subjective norm, and perceived behavioral control in the formation of consumers' behavioral intentions to read menu labels in the restaurant industry", International Journal of Hospitality Management 35, pp. 203-213.
• Marino M. et al. (2011), "Nutrition and human health from a sex-gender perspective", Molecular Aspects of Medicine 32 (1), pp. 1-70.
• O'Sullivan C., Scholderer J., & Cowan C. (2005), "Measurement equivalence of the food related lifestyle instrument (FRL) in Ireland and Great Britain", Food Quality and Preference 16 (1), pp. 1-12.
• Olsen S.O., Prebensen N., & Larsen T.A. (2009), "Including ambivalence as a basis for benefi t segmentation: A study of convenience food in Norway", European Journal of Marketing 43 (5-6), pp. 762-783.
• Ranilović J., & Barić I.C. (2013), "Consumer attitudes to food quality products", EAAP - European Federation of Animal Science 133.
• Verbeke W., & Ward R.W. (2006), "Consumer interest in information cues denoting quality, traceability and origin: An application of ordered probit models to beef labels", Food Quality and Preference 17 (6), pp. 453-467.

Identyfikatory

DOI

10.19195/2084-4093.23.4.16