International Market Selection for the Small and Medium-Sized Wood Processing Enterprises

• Autorzy: Mikuláš Šupín

Warianty tytułu

Podział międzynarodowego rynku małych i średnich przedsiębiorstw przerobu drewna

• Języki publikacji: EN

Abstrakty

EN

Over the years, a large number of papers has addressed the concept of International Market Selection. Unfortunately, most of these studies have concentrated on the behavior of large firms and have ignored the special problems that small enterprises are facing. Selecting the right markets for expansion is even more important for a small and medium firms because it usually lacks the economic resources to try to correct early mistakes. This paper examines the International Market Selection and attempts to investigate how relevant are the approaches designed for large firms for the small and medium-sized enterprises (SMEs) of wood and furniture industries for increasing efficiency wood processing enterprises.(original abstract)

Słowa kluczowe

PL

Handel międzynarodowy; Małe i średnie przedsiębiorstwa; Marketing międzynarodowy; Przemysł drzewny

EN

International trade; Small business; International marketing; Wood industry

• Czasopismo: Intercathedra
• Rocznik: 2006
• Numer: nr 22
• Strony: 169-172

Twórcy

autor

Mikuláš Šupín

• Technical University of Zvolen

Bibliografia

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