Corporate Reputation

• Autorzy: Hana Maťová , Anna Dovčíková

Warianty tytułu

Reputacja korporacji

• Języki publikacji: EN

Abstrakty

EN

This paper deals with the term Corporate Reputation (CR). We look at this term from marketing and jural view. The paper is pointing out possible ways of protection of Corporate Reputation in Slovak Republic. This protection can also be used in wood processing industry(original abstract)

Słowa kluczowe

PL

Ochrona praw pracowniczych; Korporacje; Zarządzanie

EN

Employee rights protection; Corporation; Management

• Czasopismo: Intercathedra
• Rocznik: 2006
• Numer: nr 22
• Strony: 99-101

Twórcy

autor

Hana Maťová

• Technical University in Zvolen, Slovakia

autor

Anna Dovčíková

• Technical University in Zvolen

Bibliografia

• Brady A. (2002): corporate reputation and sustainability: creating value by unifying two disciplines. http://www.cus.cam.ac.uk/, (28.3.2004)
• Projekt: Manažérsky vzor CEO 2003, www.jasr.sk, (28.3.2004)
• Balmer J.M.T, Soenen, G.B. (1999): The acid test of corporate identity management, Journal of Marketing Management, No. 15, p. 69-92.
• Zákon č. 513/1991 Obchodný zákonník v znení neskorších predpisov.
• Drličková E., Pupalová M. (2001): Enterprisment ethic as the part of marketing decision and behavour. Proceeding of international conference: Marketing 2001, Technical University in Zvolen, Zvolen, Slovak Republic. ISBN 80-228- 1020-7, p.87.