Environmental Attributes Of Wood Products And Competitive

• Autorzy: Vladislav Kaputa

Warianty tytułu

Certyfikacja środowiskowa i jej wpływ na konkurencyjność wyrobów drzewnych

• Języki publikacji: EN

Abstrakty

EN

Environmental certification and labeling of wood products has received worldwide attention in recent decades. This paper deals with issues as demand for environmental suitable wood products, green marketing or ecological advertising, role of substitute products, forest certification and chain of custody certification, premium price of certified wood products, factors of customer's behavior and his preferences in the conditions of Slovak republic. Most of surveyed firms were not chain-of-custody certified. Further, a majority of firms reported being unfamiliar with it. Price premiums on certified product offerings, increased market share and access, as well as operational and managerial improvements were not perceived by most respondents as realized benefits of becoming chain-of-custody certified(original abstract)

Słowa kluczowe

PL

Certyfikacja; Przemysł drzewny; Popyt konsumpcyjny

EN

Certification; Wood industry; Consumption demand

• Czasopismo: Intercathedra
• Rocznik: 2006
• Numer: nr 22
• Strony: 49-51

Twórcy

autor

Vladislav Kaputa

• Technical University in Zvolen, Slovakia

Bibliografia

• Bigsby H., Ozanne L. (2002): The purchase decision: Consumers and environmentally certified wood products. In Forest Products Journal, ISSN 0015 7473. Vol. 52, No. 7/8, p. 100-105.
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• Parobek J.: Globálne trhy a nové marketingové prístupy. In Marketing a obchod 2005: Modelovanie využitia zdrojov a uplatnenia produktov na trhoch EÚ: Zborník z medzinárodnej vedeckej konferencie. Bratia Sabovci, s.r.o., Zvolen, 2005. s. 286-289. ISBN 80-89029-97-3.
• Upton C., Bass S. (1996):. The Forest Certification Handbook. St. Lucie Press, Delray Beach, Florida, USA.