The Competitiveness on the Tourism Market : Airbnb as Challenge for Small Enterprises in the Tourism Sector : Analysis of Prices of Accommodation Services on the Examples of Cities with Strong Tourist Function

• Autorzy: Teresa Skalska , Eugenia Shcherbiak
• Języki publikacji: EN

Abstrakty

EN

The main issue of the article is connected with the struggle of the business entities for their competitive position on the tourist market using a variety of means to stay on the market and fight for profit growth. The emergence of new entities acting in the economy of sharing ideas (sharing economy) providing widespread accommodation services outside the regulated legal tourism sector is building new competitive factors and changes the structure of the tourism market, especially for small and medium enterprises (SME). The paper presents a statistical analysis of the results of empirical research containing an estimation of the average level of prices of selected products, comparisons between three cities with strong tourist function selected for the study (Warsaw, Kracow, Prague) and between the three business models: Airbnb, Interhome and traditional hotels. The study also includes elements of qualitative analysis, taking into account the additional services provided in connection to price (meals, housekeeping, access to facilities and recreational services, etc.). (original abstract)

Słowa kluczowe

PL

Rynek turystyczny; Konkurencyjność; Ceny; Małe i średnie przedsiębiorstwa

EN

Tourism market; Competitiveness; Prices; Small business

• Czasopismo: Przedsiębiorczość i Zarządzanie
• Rocznik: 2016
• Numer: t. 17, z. 7, cz. 2 Zarządzanie małym i średnim przedsiębiorstwem w Polsce : innowacyjne strategie, narzędzia i wdrożenia
• Strony: 193-211

Twórcy

autor

Teresa Skalska

• Warsaw School of Tourism and Hospitality Management

autor

Eugenia Shcherbiak

• Warsaw School of Tourism and Hospitality Management

Bibliografia

• Bardhi F., Eckhardt G.M. (2012), Access-based consumption: The case of car-sharing, "Journal of Consumer Research", 39(4).
• Blanke J., Chesa T.: The Travel and Tourism Competitiveness Report 2015. Growth through Shocks. http://reports.weforum.org/travel-and-tourism-competitiveness-report-2015 [access: 2.01.2016].
• Botsman R., Rogers R. (2011), What's Mine is Yours: How Collaborative Consumption is Changing the Way we Live, Collins, London, UK.
• Botsman R., The Sharing Economy Lacks a Shared Definition, http://www.collaborativeconsumption.com/2013/11/22/the-sharing-economy-lacks-a-shared-definition [access 15.12.2015].
• Bull A. (2005), The Economics of Travel and Tourism, 2nd edition, Oxford Longman.
• Dwyer L., Forsyth P., Dwyer W. (2010), Tourism Economics and Policy, Channel View Publications. Bristol, Buffalo, Toronto.
• Dwyer L., Forsyth P., Rao P. (2000), The Price Competitiveness of Travel and Tourism: A Comparison of 19 Destinations, "Tourism Management", 21.
• Dziedzic E., Skalska T. (2012), Ekonomiczne uwarunkowania rozwoju rynku usług turystycznych w Polsce, Warszawa, http://www.msport.gov.pl/ [access: 29.11.2015].
• Geron T., Airbnb and the unstoppable rise of the share economy, http://www.forbes.com/sites/tomiogeron/2013/01/23/airbnb-and-the-unstoppable-rise-of-the-share-economy [access15.12.2015].
• HR& A Report http://www.hraadvisors.com/news/hra-report-reveals-transformative-benefitsof-airbnb-and-the-sharing-economy/ttps://www.qtic.com.au/sites/default/files/140714_draft_sharing_economy_paper.pdf [access 22.09.2015].
• Salter J., Airbnb: The story behind the $1.3bn room-letting website, http://www.telegraph.co.uk.technology/news/9525267/Airbnb-The-story-behind [access: 05.06.2016].
• Simon H. (1996), Zarządzanie cenami, Wydawnictwo Naukowe PWN, Warszawa.
• Skalska T. (2010), Konkurencyjność cenowa polskich produktów turystycznych na wybranych rynkach emisyjnych w relacji do ofert głównych konkurentów. Założenia metodologiczne badań, POT, Warszawa.
• Stabler M., Papathedorou A., Sinclair T. (2010), The Economics of Tourism, 2nd edition, Routledge, London New York.
• The sharing economy. How it will impact the tourism landscape and what businesses can do, Quennsland Tourism Industry Council, 2014.
• The worth of goods: valuation and pricing in the economy (2013), ed. by Jens Beckert and Patrik Aspers. Oxford: Oxford University Press.
• Vanhove N. (2005), The Economics of Tourism Destinations, Elsevier.
• Zervas G., Proserpio D., Byers J.W., The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry, http://people.bu.edu/zg/publications/airbnb.pdf [access 27.11.2015].