Measures of Competitive Intensity - Analysis Based on Literature Review

Kwieciński, Dariusz

doi:10.7206/jmba.ce.2450-7814.189

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Artykuł - szczegóły

Czasopismo

Journal of Management and Business Administration. Central Europe

2017 | 25 | nr 1 | 53-77

Tytuł artykułu

Measures of Competitive Intensity - Analysis Based on Literature Review

Autorzy

Dariusz Kwieciński

Warianty tytułu

Języki publikacji

Abstrakty

Purpose: To systematize the existing approaches and tools used for measuring competitive intensity.

Methodology: Systematic literature review along with critical literature review.

Findings: Identifcation of two main approaches to measuring competition intensity: the frst pertains to research based on experts' opinions and involves the use of questionnaires (primary sources), while the second is based on structural variables used with a variety of indexes (secondary sources). In addition, variables applied for the purpose of measuring the intensity of competition are divided into structural and behavioural.

Practical implications: The issue of measuring competition intensity occupies a prominent place in the discussion on the effectiveness of inter-organizational relationships. The fndings outlined in this paper may help managers to develop/adopt the right approach supporting their strategic decisions.

Originality: The paper provides a complex review of the existing methods and measures of competitive intensity. It systematizes recent knowledge about competitive intensity measurements. (original abstract)

Słowa kluczowe

Zarządzanie strategiczne Konkurencyjność Analiza konkurencyjności Przegląd literatury

Strategic management Competitiveness Competitive Intelligence (CI) Literature review

Czasopismo

Journal of Management and Business Administration. Central Europe

Rocznik

2017

Tom

Numer

nr 1

Strony

53-77

Opis fizyczny

Twórcy

autor

Dariusz Kwieciński

Kozminski University, Poland

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Bibliografia

Identyfikatory

DOI

10.7206/jmba.ce.2450-7814.189

Identyfikator YADDA

bwmeta1.element.ekon-element-000171481138