Pomiar postrzeganej przez inwestorów reputacji przedsiębiorstwa

• Autorzy: Anna Blajer-Gołębiewska

Warianty tytułu

Measurement of Corporate Reputation as Perceived by Investors

• Języki publikacji: PL

Abstrakty

W artykule poruszono temat reputacji przedsiębiorstwa jako zmiennej mającej wpływ na podejmowanie decyzji przez inwestorów. Celem artykułu jest określenie możliwości jej pomiaru. Na podstawie analizy literaturowej zidentyfikowano stosowane dotychczas metody pomiaru. Analizie poddano możliwości ich zastosowania, a także ich przydatność do określenia poziomu postrzeganej przez inwestorów reputacji. Jak wykazują badania, inwestorzy nie zawsze zachowują się zgodnie z teoriami finansów oraz teoriami opartymi na psychologii. Dlatego, w kontekście badań nad czynnikami kształtującymi rzeczywiste decyzje inwestorów, problematyka praktycznego pomiaru reputacji przedsiębiorstwa może okazać się szczególnie istotna.(abstrakt oryginalny)

EN

The article tackles the subject of corporate reputation as a variable affecting investor's decision-making process. The aim of this article is to determine possibilities to measure corporate reputation as defi ned above. On the basis of literature analyses, current methods of measurement were identifi ed. Then we analysed possibilities of their applications and their suitability to determine the level of corporate reputation hold by investors. The study shows that investors do not always behave according to the theories of finance and theories based on psychology. Therefore, in the context of research into the factors shaping actual decisions of investors, issues of practical measurement of corporate reputation may be particularly important.(original abstract)

Słowa kluczowe

PL

Decyzje inwestycyjne; Marka przedsiębiorstwa; Wartości niematerialne; Ranking przedsiębiorstw

EN

Investment decisions; Enterprise's brand; Intangible asset; Ranking of companies

• Czasopismo: Studia i Prace WNEiZ US
• Rocznik: 2017
• Numer: nr 50 T. 2. Metody ilościowe w ekonomii
• Strony: 21-34

Twórcy

autor

Anna Blajer-Gołębiewska

• Uniwersytet Gdański

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Identyfikatory

DOI

10.18276/sip.2017.50/2-02