Marketing Strategy of Apparel and Textile Cluster in Southwest Region of Bulgaria

• Autorzy: Galina Mladenova
• Języki publikacji: EN

Abstrakty

EN

This paper provides an analysis of marketing activities and marketing organization of the Southwest apparel and textile cluster in Bulgaria. The first section of the paper gives an overview of the organization and functioning of the cluster. The second section focuses on the cluster marketing, analyzing its success to date and identifying the challenges it faces going forward. The purpose of the research report is to present and to analyze the marketing strategy of "Inter Moda Trading Cluster" in the Southwest region of Bulgaria. The sources of data which have been used in the research process are: official trade publications, cluster's publications (internet site, bulletins, brochures, newsletters etc.), internal documents, depth interviews that were carried out with cluster's top managers and the Chair of the Commercial Chamber in the city of Kyustendil. (original abstract)

Słowa kluczowe

PL

Strategia marketingowa; Przemysł odzieżowy; Produkcja odzieży; Przemysł włókienniczy; Tekstylia

EN

Marketing strategy; Clothing industry; Clothing manufacturing; Textile industry; Fabrics

• Czasopismo: Acta Universitatis Lodziensis. Folia Oeconomica
• Rocznik: 2016
• Numer: vol. 2, t. 320 Differences of Local Production Systems' Performance in the European Union and Beyond - Comparative Analyses
• Strony: 65-74

Twórcy

autor

Galina Mladenova

• University of National and World Economy in Sofia

Bibliografia

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Identyfikatory

DOI

11089/19164