New Media Implementation in the Contemporary Education Process

• Autorzy: Katarzyna Bilińska-Reformat , Anna Dewalska-Opitek
• Języki publikacji: EN

Abstrakty

EN

Development of new technologies influences all economy sectors. Changes brought by development of new technologies can be observed in the sphere of educational services. Growing scale of their application in educational processes results from changing demands of target markets (they are mostly represented by representatives of the so-called "Generation Z", the people for whom the use of new technologies is an obvious thing), and is associated with the wish to achieve competitive advantage through creation of attractive educational services with the use of new media. Selected new media used in educational processes are research objects in the study. Analyses included in the paper concern the years between 2009 and 2014 that were the period of unstable economy development (time range). (fragment of text)

Słowa kluczowe

PL

Nowe technologie; Media komunikowania; Edukacja; Pokolenie Z

EN

High-tech; Media communication; Education; Generation Z

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2015
• Tom: New Media in Higher Education Market
• Strony: 132-140

Twórcy

autor

Katarzyna Bilińska-Reformat

• University of Economics in Katowice, Poland

autor

Anna Dewalska-Opitek

• The General Jerzy Ziętek Silesian School of Management in Katowice, Poland

Bibliografia

• Chojnicki Z., Czyż T.: Aspekty regionalne gospodarki opartej na wiedzy w Polsce. Bogucki Wydawnictwo Naukowe, Poznań 2006.
• Erickson T. (2012): How mobile technologies are shaping a new generation. "Harvard Business Review"April 18, http://hbr.org (access: 23.10.2014).
• Essa A., Ayad H. (2012): Improving student success using predictive models and data visualizations. "Research in Learning Technology", www.researchinleaming teclmology.net (access: 23.10.2014).
• Gilbert J. (2011): The Millennial: A new generation of employees, a new set of engagement policies. "Ivey Business Journal" September/October, No. 5, http://iveybusiness joumal.com (access: 23.10.2014).
• GUS (s.a,). Technologie informacyjne. In: Pojęcia stosowane w badaniach statystycznych statystyki publicznej. http://old.stat.gov.pl/gus/defmicjc_PLK HTML.htm?id-POJ- 1490.htm (access: 23.10.2014).
• Holler J., Tsiatsis V., Mulligan C., Karnouskos S., Avesand S., Boyle D. (2014): From machine-to-machine to the Internet of things: Introduction to a New Age of intelligence. http://www.itbusinessedge.com (access: 23.10.2014).
• Kaku M. (1999): Visions. How science will revolutionize the twenty-first century. Oxford University Press, Oxford.
• Levinson P.(2010): Nowe, nowe media. WAM, Kraków.
• NMC Horizon Report: 2014 Higher Education Edition, http://cdn.mnc.org/media (access: 23.10.2014).
• Plink D. (2013): Generacja Y - jak zatrzymać młodych specjalistów. Top Employer Institute, www.pracuj.pl (access: 23.10.2014).
• Rusak P. (2015): Czy należy bać się pokolenia Z? www.pracuj.pl (access: 23.10.2014).
• WeAreSocial Report: Digital, Social, Mobile Worldwide in 2015, http://wearesocial.net.
• Zorska A. (2004): Nowa gospodarka a globalizacja. In: Materiały i prace Instytutu Funkcjonowania Gospodarki Narodowej, Ekonomia i społeczne aspekty globalizacji, K. Kuciński (ed.), Szkoła Główna Handlowa, Warszawa.
• Zorska A. (2007): Korporacje transnarodowe. Przemiany, oddziaływania, wyzwania. PWE, Warszawa.
• [wwwl] www.egospodarka.pl/111784,Intemet-w-Polsce-II-IV-2014,l,12,l.html (access: 8.08.2014).
• [www2] http://www.ekonomia.rp.pl/artykul/1028947.html (access: 7.12.2014).
• [www3] www.wprost.pl (access: 23.10.2014).