Visual Communication - an Opportunity with a Handle?

• Autorzy: Karina Cicha
• Języki publikacji: EN

Abstrakty

EN

Henry David Thoreau once said: "the question is not what you look at, but what you see". A term visual communication refers to the actual presentation of information through a visible medium such as text or image. In other words, every time when we pass by a road sign, every time we are handled a business card, every time we see an advert in a magazine, every time we stumble upon an interesting website - we face the visual communication. We are in these and many other situations perfectly aware what are we looking at: letters, numbers, photos, diagrams event. But what do we actually see? In my opinion, we may see more information than there actually is. (fragment of text)

Słowa kluczowe

PL

Formy komunikowania; Elektroniczna komunikacja; Analiza obrazu; Język informacyjny

EN

Forms of communication; Electronic communication; Image analysis; Information language

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2015
• Tom: New Media in Higher Education Market
• Strony: 107-118

Twórcy

autor

Karina Cicha

• University of Economics in Katowice, Poland

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